Case Studies
Client Success Stories for Retail Industry and Hedge Funds
Case Studies
Planogram Software
Planogram Software
Both clients faced a peculiar business challenge: despite being leading brands, their sales growth was often hindered by the lack of transparency in their sales process. They invested in highly sophisticated planogram software like JDA, to be used by their category management team and power users. Their sales teams, including account managers and field staff, who didn't have access to the planogramming software, had to wait for their category specialists to provide them directions and changes on the standard planograms for in-store execution.
These clients wanted their existing solution to be augmented with an option to include more users in their planogram strategy and execution. But their existing planogram tool couldn't solve this, because their licensing was costly and the tool was too complicated for the wider userbase. The field users needed a simple planogramming solution, accessible from anywhere, without the complexities of their existing planogram software. What could solve their problem was a simple planogram software that could be seamlessly integrated with their existing system.
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Cloud-based planogram
Cloud-based planogram
The category management team in this Dutch multinational company creates planograms using JDA space planner. The category management team usually gets multiple feedbacks from the executional and marketing teams to create planograms according to the market changes. The category management team creates a standard planogram and sends it to the sales, marketing, and execution team. These team members usually edit the planograms using photoshop, paint or other native applications available to them and include possible suggestions. The modified planograms are sent back to the category management team for approval. The category management team then analyses these suggestions and may or may not approve them.
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Planogram Compliance Management
Planogram Compliance Management
The company’s category management team created a wide range of planograms and merchandising standards. The company was using hard copies or PDFs of these planograms to distribute to the sales staff and various channel teams. The sales and execution staff verified the implementation of these planograms in retail outlets and stores. There was no cost-effective system for ensuring the planograms are implemented to the specifications outlined in them. Manual edits were made by the sales team on the print outs and pictures of shelves were taken and send back to the category management team. The process was prone to errors and slow. There was no measure to make sure shelf space is arranged as instructed in planogram. The company needed to automate the platform for sharing planograms and move away from the legacy approach of using hard copies and emails to share planograms.
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Improving organizational efficiency with cloud-based planograms
Improving organizational efficiency with cloud-based planograms
The beverage manufacturing company has its operations spread across different countries like Japan, France Middle East and many more. Over the past one year, the company has been using our license for all regions. Although the company was not facing any major business challenge, their main requirement was to use planograms for region wise segregation of data. They wanted to see how implementing Nexgen POG could help them creating region specific planograms. For example, the employees working in Japan, will only be able to see data of that specific region.
When a company is operating in a global market, it can be quite challenging to design and modify marketing strategies that suit all regions alike. Cultural barriers can be a major concern for international brands. Global customers exhibit diversities in terms of needs, expectations, purchasing power, and consumption pattern and so on. Thus, a clear understanding of the local market is very crucial for success of marketing strategies and long term survival of the brand. Such an understanding helps in better market segmentation, product design, pricing, and distribution etc.
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Planogram Custom Development Fixtures
Planogram Custom Development Fixtures
The airport hospitality group is one of the leading airport food and beverage operators in North America, with more than 350 restaurants and retail locations across 10 airports. Over the past few months, the company has been using our custom-developed fixtures across all retail locations. Although the company was not facing any major business challenge, their main requirement was to use custom- developed fixtures for one of their stores. They wanted to understand how implementing Nexgen POG could help them entice customers and improve sales.
When a hospitality group is operating in a global space, it can be quite challenging to design custom development fixtures to suit their stores. Old and outdated fixtures can be a major barrier for stores. Also, stores with too many fixtures can distract customers and result in decreased browsing times. Thus, custom fixtures should meet the store’s aesthetic nature and customer needs.
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Strategic Shelf Planning Drives Sales
Strategic Shelf Planning Drives Sales
The world-class one-stop tax- and duty-free group is one of the leading airport food and beverage operators worldwide, with more than 1,000 suppliers at value-based prices in a convenient location for travelers. Since duty-free retail presents unique challenges compared to conventional retail stores, such as navigating complex regulatory restrictions and the need to highlight value propositions to attract international travelers in transit areas, it requires specialized strategies to effectively engage this transient customer base.
Despite their strategic locations and broad product assortment, our client struggled to optimize sales and draw customer traffic in their European stores. The challenge was to use strategic shelf planning to make stores more engaging and efficient, thereby increasing both sales and profitability. Our client needed a solution that could tailor their store layouts to better meet the preferences of their diverse clientele and optimize the placement of their premium local and global brands. Implementing Nexgen POG helped the client by addressing several key challenges associated with duty-free retail.
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Business Process Automation
Business Process Automation
One of the marketing strategies that have been retaining its brand image is their smart and thoughtful promotional ideas. According to the seasonality of purchase of products, climate conditions, festival season and other regional events, the company’s regional marketing team conducts local promotions, which appear on their product packaging. These local promotions had to go through a lengthy and complex approval process, reviewed by multiple departments to finally reach the producing plant in the local region.
Each department has a specific role to play within a successful promotional campaign and has to review and approve the assigned task. The progress of the process was tracked through email systems and spread sheets which caused the cumbersome problem - the time delay in implementing the promotion and the inefficiency in tracking the processes. So their need of the hour was to renew their core to get those processes efficiently automated for a massive scale. Here’s what Nexgen came up with!
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Research Management System
Research Management System
The company employs a range of research methods for scientifically grounded market intelligence. They conduct surveys, interviews and also consult with many professionals around the world to understand and track the current trends which help them predict the market and make sound trading decisions. However, all these vital information were stored, shared and accessed via numerous inefficient legacy systems. To make the most informed investment decisions and capture growth opportunities in a timely manner, what they needed was one system that gathers all relevant data with easy access - this was the very challenge they faced. In short, they wanted their knowledge base to be more reliable and easy to access than ever. And this is what Nexgen was called upon to solve!
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