Our customer in this study is a prominent global travel retailer with an extensive international presence. Operating in over 50 countries and managing approximately 400 locations, our client maintains a significant footprint with around 2,200 shops situated in airports, cruise liners, seaports, and other tourist destinations. Nexgen POG has been a trusted partner for over a decade, aiding retailers, and manufacturers worldwide in creating store-specific planograms that drive sales and revenue.
The world-class one-stop tax- and duty-free group is one of the leading airport food and beverage operators worldwide, with more than 1,000 suppliers at value-based prices in a convenient location for travelers. Since duty-free retail presents unique challenges compared to conventional retail stores, such as navigating complex regulatory restrictions and the need to highlight value propositions to attract international travelers in transit areas, it requires specialized strategies to effectively engage this transient customer base.
Despite their strategic locations and broad product assortment, our client struggled to optimize sales and draw customer traffic in their European stores. The challenge was to use strategic shelf planning to make stores more engaging and efficient, thereby increasing both sales and profitability.
Our client needed a solution that could tailor their store layouts to better meet the preferences of their diverse clientele and optimize the placement of their premium local and global brands. Implementing Nexgen POG helped the client by addressing several key challenges associated with duty-free retail.
Using Nexgen POG helped our client improve their store layouts and product placements in European locations. It allowed them to do precise and strategic shelf planning, considering factors such as product visibility, customer flow, and purchasing behavior. This optimization enabled our client to enhance the attractiveness of their stores to travelers, ensuring that high-demand and high-margin products were prominently displayed and easily accessible. Key features of Nexgen POG that contributed to the solution included:
The implementation of Nexgen POG led to notable improvements in the client’s European stores:
Nexgen, Inc. 1 Barker Ave. 4th Floor White Plains, NY 10601
