Nexgen Marketing posted on 05/21/2025 12:00 AM

Discover how planograms are evolving with cutting-edge technologies like AI, AR, real-time data, and IoT. This blog explores the future of product placement in retail and how innovative tools are transforming store layouts, enhancing customer experiences, and driving smarter merchandising strategies.

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Nexgen Marketing posted on 05/14/2025 12:00 AM

This blog explores how modern, data-driven planograms empower retailers to swiftly adapt their shelf planning in response to changing consumer trends, seasonal demands, and supply chain challenges. By leveraging real-time data and cloud-based solutions, retailers can ensure product visibility, optimize merchandising, and maintain consistency across multiple locations — all while staying agile in a dynamic market.

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Nexgen Marketing posted on 05/07/2025 12:00 AM

Retailers who adapt to consumer insights will be well-positioned for success in the rapidly changing market. By prioritizing sustainability, personalization, convenience, and experiential retail - and leveraging tools like planograms to optimize shelf layouts and product placement, businesses can meet evolving consumer expectations and drive long-term loyalty.

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Nexgen Marketing posted on 04/30/2025 12:00 AM

As retail continues to evolve, two significant trends are reshaping the industry: the rise of self-service options and the growing importance of shelf space optimization. Planograms, a tool traditionally used for shelf planning, are playing a pivotal role in merging these two trends into a cohesive retail strategy.

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Nexgen Marketing posted on 04/23/2025 12:00 AM

In retail, product placement is an art and a science. Effective product placement can significantly impact customer behavior, boost sales, and enhance the overall shopping experience. However, many retailers encounter common pitfalls that hinder their ability to maximize profits.

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How to read a planogram?

Jun 24, 2019   |   69110

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

How to increase sales of soft drinks?

Apr 22, 2019   |   37438

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

Jan 05, 2022   |   25137

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.