Nexgen Marketing posted on 12/18/2024 12:00 AM

The holiday season is a time of joy, celebration, and, for most people, travel. Airports, often bustling hubs of activity, transform into even more vibrant spaces during this time. With the holiday rush in full swing, duty-free shops have a unique opportunity to capitalize on the festive spirit and create memorable shopping experiences for travelers.

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Nexgen Marketing posted on 12/11/2024 12:00 AM

Winter brings a golden opportunity for retailers to attract shoppers with festive displays and themed promotions. Leveraging planograms can transform your store into a winter wonderland, encouraging customer engagement and driving sales.

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Nexgen Marketing posted on 12/04/2024 12:00 AM

In the age of digital shopping convenience, brick-and-mortar stores face fierce competition from e-commerce giants. Yet, they hold a distinct advantage that online platforms cannot replicate: the ability to engage all five senses. By leveraging planograms, visual merchandising tools that optimize product placement, retailers can strategically enhance sensory engagement.

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Nexgen Marketing posted on 11/27/2024 12:00 AM

Thanksgiving and Black Friday bring a surge in foot traffic and online shopping, making it essential to have a well-organized and strategic shelving plan. Planograms provide a visual and data-driven framework to drive store sales.

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Nexgen Marketing posted on 11/20/2024 12:00 AM

In today's fast-paced retail environment, efficiency is key. Every minute counts, and every penny matters. One tool that can significantly boost your store's efficiency is a well-executed planogram. These visual merchandising blueprints not only enhance store layouts but also save time and money in the process.

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How to read a planogram?

Jun 24, 2019   |   67969

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

How to increase sales of soft drinks?

Apr 22, 2019   |   36294

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

Jan 05, 2022   |   24423

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.