Retail Industry -
A Case Study

Automation of Data Transfer Between ERP/POS and Nexgen POG to Increase Sales and Retail Operations.

Customer Profile

Our customer in this study is a leading retail chain in Ecuador, known for its wide reach and diverse product offerings. Operating 258 stores across 113 cities in 22 provinces, our client serves 300,000 customers daily, providing accessibility and convenience nationwide. Offering food, clothing, footwear, personal care, and cleaning items, it delivers a one-stop shopping experience. For years, Nexgen POG has been a trusted partner, supporting the client in creating store-specific planograms that optimize product placement and enhance customer experiences. By leveraging Nexgen POG’s expertise, the retailer has successfully improved in-store sales and revenue, maintaining its competitive edge in a dynamic market.

The Business Challenge

A leading retail chain in Ecuador, faced challenges in optimizing their store layouts and product placements to drive sales. Despite a vast network and diverse product offerings, including food, clothing, and personal care items, the retailer struggled with inefficiencies in planogram creation.


Their traditional processes for product and sales data management were manual, time-consuming, and prone to errors. These inefficiencies delayed planogram updates and hindered their ability to adapt layouts to customer preferences or market trends. Without real-time insights into product performance and customer buying patterns, the retailer was unable to create accurate, data-driven planograms, essential for improving store performance and enhancing customer experiences.


The retailer needed a solution to integrate their ERP and POS systems with planogram creation to improve data flow, reduce errors, and automate updates. Nexgen POG addressed this challenge by implementing API integration between the retailer’s systems and the Nexgen POG platform, enabling efficient updates and strategic shelf planning to meet customer demands and drive revenue.

Solution Through Nexgen POG

Nexgen POG addressed the retailer’s challenge by API integration between the retailer’s ERP/POS systems and the Nexgen POG platform. This seamless integration facilitated the efficient exchange of product and sales data between the retailer’s systems and the platform, allowing real-time updates for planogram creation. The integration enabled the following key features:

  • Real-time data exchange: Product and sales data were automatically synced between systems, ensuring that the latest information is always available for planogram updates.
  • Automated planogram creation: The retailer could generate planograms more efficiently, eliminating manual data entry and minimizing errors with accurate and up-to-date data.
  • Enhanced efficiency: The automated flow of data reduced the time spent on manual processes, which enabled quicker adjustments to store layouts based on sales trends and customer demands.
  • Planogram automation: Streamlines creation and updates, reducing manual effort and ensuring consistent implementation across locations.
  • Better shelf planning: The integration empowered the retailer to plan more strategically by placing high-performing products in the optimal locations, enhancing the shopping experience and increasing sales.

Results & Impacts

The API integration between the ERP/POS systems and Nexgen POG streamlined the retailer’s operations and led to several positive outcomes:

  • Improved operational efficiency: Planogram updates were completed faster, allowing the retailer to adapt quickly to changing market trends.
  • Increased sales: With optimized product placements based on real-time sales data, the retailer saw a certain increase in sales for key product categories.
  • Reduced errors: Automating data transfer significantly reduced errors from manual data entry, improving the accuracy of the planograms.
  • Enhanced customer experience: The improved store layouts created a more engaging shopping environment, enhancing customer satisfaction and increasing foot traffic.

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