Retail signage or label is one of the first things a customer sees when he visits a retail store. Signage helps in increasing the flow of customer traffic to the retail store effectively. Sometimes, there are chances that customers might not have noticed certain products, and creative labels can be used to persuade them. In such a scenario, retailers use signage as a tool to seek attention from their customers. Today, leading retailers rely on planograms to create attractive labels for their shelves. 

Planograms are an ideal merchandising tool for presenting products to people. It acts as a visual diagram in providing details on product placement in a retail store. In retail, signage is used for displaying promotional materials to grab the attention of customers. Common examples of promotional materials include offers and discounts. Offering discounts on retail purchases is a strategy used to draw people into a store. The importance of signage in retail marketing is attracting new customers, retaining existing customers, increasing retail sales, and freeing up unwanted shelf space. With the help of a planogram, a retailer can create signage for their retail shelf that in promoting their merchandise.

If a retailer identifies that the demand for a particular product is low, he can strategically plan to sell it by providing discounts. Larger the retail store, higher will be the target. To achieve the target, a retailer should place eye-catching labels inside or on top of the shelves. When the offer begins to boost sales, it benefits the retail sector. Before promoting an offer, a retailer should keep these points in mind: 

·       Know your customer: The retailer should have a deeper understanding of to whom he is selling. It will help in identifying the right customers for their specific products. 

·       Enhance branding: Labels or signage help increase sales by branding. It functions as an indirect tool for branding and promotion of products. 

·       Cross-sell: It acts as a sales technique to entice customers to purchase over and above the item, they had wished to buy while visiting a retail store. When a customer walks in to purchase a cell phone, you can suggest the customer purchase a phone case to protect their new cell phone. Thus, cross-selling helps in finding relevance between customer's purchases and other products in the retail store. 

·       Drive traffic: Label is a tactic for driving customers to the retail store. It results in increasing the retail store sales. 

How does a planogram help in adding labels? 

Planogram helps merchandisers stay organized in a retail store. The label and signage templates in a planogram allow a user to add more offers, discounts, or upload images of the offer. Let us take a look at the benefits of using labels in a retail store. 

·       Retailers can use label templates available in a planogram to create seasonal offers, discounts or other promotional strategies. 

·       In planogramming, signage helps customers easily reach out to the discounted products placed on the retail shelves. 

Overview of Nexgen POG 

Nexgen POG is a cloud-based planogramming software that helps in managing retail store sales. It is a powerful and easy-to-use planogram solution that comes with an array of features including customizable template, bulk upload of images, easy compliance, unlimited licenses, multi-device compatibility, and much more. With Nexgen POG, a retailer can easily display promotional elements on the retail shelf by using the label or signage feature. Also, retailers can give label name, label type, description, font name, font size, height, width, foreground color, background color, and upload images. Nexgen POG’s affordable pricing and licensing model ensures full value for your money

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