Apparel merchandising is the art of exploring trends and styles from top branded houses and offering services to meet consumer perceptions. For being on top of the vogue circle, an apparel merchandiser should know how to roll out visual displays to make a hot sale. Therefore, planning and promotion are two basic dots of apparel merchandising.

Apparel merchandising aids in communicating brands to target consumers. This helps to differentiate countless retail brands from competitors selling similar products. For this reason, an apparel merchandiser studies the recent trends to enhance branding and product shelf space for alluring consumers. Sometimes, a window shelf display acts as a great technique in attracting people to a fashion store. If the fashion outlet is focused on women, they can display outfits for certain body types, weather, or occasion. This will aid customers in choosing better outfits. So, how does apparel merchandising help to improve branding with visual displays? A planogram is an answer to set shelf planning strategy for apparel merchandising.

Improve Branding with Planogram Shelf Management 

Planograms are visual merchandising tools to improve store performance with proper shelf placement. This helps to improve brand images with the help of store layout, shelf displays, color blocking, and shelf signage features. A planogram helps apparel merchandiser plan the shelf placement according to recent style, trends, and fashion. Most customers will be conscious of fashion and personal styling. So, while executing clothes or footwear on a shelf, a store manager should consider some points to convince them. They are as follows: 

• Optimize Shelf Space: While placing clothes or footwear on shelves, an apparel merchandiser should plan shelf space shared by the branded products. There will be different types of branded products in a store. For example, there are some brands offers similar clothing designs. Hence, while allocating space, apparel merchandiser should give prior importance to those brands which has more customers.
• Cross-merchandising: Mostly in apparel merchandising, the store staff places different products on the same mannequin to satisfy customers. This helps customers choose what is best for them and helps to increase their shopping experience.
• Shelf Signage: Most of the brands are using shelf signage as a strategy to introduce products to customers. This helps brands to create awareness about their products, which may be new to the market. Signages displaying offers and discounts can create an urge in the minds of consumers to give those products a try. 
• Fit a central color: When developing your apparel merchandising strategy, pick a central color to attract customers, considering their age and lifestyles. For example, if you are focusing on kids, you can plan your shelf to have more blue, white, and pink colors. 

Overview of Nexgen POG 
Nexgen POG is a powerful, cloud-based planogram software, designed for quick and easy planogramming. It is a cost-efficient planogramming tool, designed for creating store- specific planograms. It enhances branding of apparel merchandising with shelf signage, customizable templates, shelf placement, easy compliance features. Nexgen POG ensures increased product visibility and sales.
 

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