A physical store is challenging to build compared to an online store. As a result, most retailers are implementing planograms for better shelf planning and execution of products to entice shoppers. Physical stores not only help shoppers get to see your products, they also provide a sense of trust among your customers since the service is available both online and offline.

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As a retailer, it is expensive and inefficient to replenish shelves manually with stock on a regular basis, filling up each product as soon as each one runs out the shelf. Well-designed planograms help retailers control shelf space by communicating to retail store staff exactly where products should be placed in relation to each other, how many facings they should get, and on which shelves they should go.

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Effective category management processes rely on various retail industry tools and resources. Professionals must be aware of what is going on in the store. As a result, they require reliable, real-time retail data on their product categories. A planogram is one such tool that assist retailers in this regard.

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Most stores find it difficult to showcase the right products on shelves and to build an engaging in-store experience to drive customer attention to the store. Planograms aid retailers in shelf planning and execution to help shoppers better visualize products on shelves. This helps retailers display products on shelves and organize stores to drive sales.

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Data-driven planogram needs to be reviewed or updated frequently in order to be successful in retail. Planograms help in-store staff in shelf planning, choosing specific products to display on shelves, and even updating the shelf to increase sales.

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