When walking into a store, what is the first thing your customer notices that offers a pleasant shopping experience? For most people, retail displays play a crucial role in enticing and engaging customers since they are the ones who first interact with your shoppers.

What is an Off-Shelf Display?

Off-shelf displays, also known as point-of-purchase displays or promotional displays, play a crucial role in improving product visibility in the retail environment. These displays are specifically designed to showcase products in a visually appealing and attention-grabbing manner, often placed strategically at key locations within a store with the help of planograms. A planogram is a visual representation or diagram that illustrates how products should be placed on shelves or displays to maximize sales and optimize the use of space. It will act as one of the most essential sales drivers in your toolbox, whether you are creating and implementing merchandising strategies for a retailer, a supplier, or a distributor. It maximizes product visibility, creates a memorable brand experience, and drives sales by capturing customer’s attention and influencing their purchasing decisions. Following are a few planogram ways to enhance sales in retail stores:

• Stand out from the crowd: Off-shelf displays are designed to be eye-catching and unique, which helps products stand out among the multitude of items on store shelves. They use attractive designs or colors to capture the customer’s attention and draw them towards the displayed products. It is visually appealing and aligned with the overall store design and brand aesthetics. By considering factors such as color schemes, product organization, and spacing, planogram in retail planograms in retail will help you create visually enticing displays that attract customer attention and drive sales. This increases the perceived value of the products and creates a positive shopping experience.
• Highlight product features: Off-shelf displays provide an opportunity to highlight specific product features or benefits. By presenting the products in an appealing and informative way, these displays can effectively communicate the unique selling points or advantages of the product, making it more enticing to potential customers. It can be strategically positioned in high-traffic areas or near checkout counters, where customers are more likely to make impulse purchases. These displays create a sense of urgency or desire, prompting customers to add the product to their shopping basket without prior planning.
• Cross-promotion and complementary products: Off-shelf displays can be used to showcase complementary products or encourage cross-promotion. For example, a display featuring a range of pasta sauces can be positioned near the pasta aisle, prompting customers to purchase both items together. This approach can increase sales and enhance the shopping experience by providing convenient product pairings.
• Seasonal or promotional campaigns: Off-shelf displays are particularly effective during seasonal or promotional campaigns. By incorporating themes, decorations, or limited time offers, these displays create a sense of urgency and relevance. They can attract customers specifically looking for seasonal products or enticing deals, driving increased footfall and sales.

Overview of Nexgen POG

Nexgen POG is a robust and user-friendly cloud-based visual merchandising tool. It is designed for quick and efficient planogramming with minimal effort. Planogram in retail can be designed by easily dragging and dropping the products. The multi-device compatibility feature of POG allows you to obtain, share and edit planogram on any device, including your phone. It helps in designing store-specific planograms for increased product visibility and sales.

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