Pharmacies sell a wide range of products along with medicines! Pharmacy merchandising means creating an environment for customers which makes them want to buy the pharmacy's products.

In this article we will discuss how to make a planogram strategy that works.

When it comes to presenting products within a pharmacy store, sometimes the staff are relied on for a visually appealing and attention-grabbing store design. This can make the pharmacy look attractive but it isn’t the most beneficial strategy for boosting sales. Using a user-specific planogram would be the best possible approach to your stock.  

Planograms can be tailored to define the shelves and the space requirements of products. Using pharmacy stock data, you can create and analyse store-specific planograms to identify profitable lines and best sellers. This would help to shape the planogram further using different selling strategies for particular products within the retail space.

Key benefits

One of the major advantages to using planograms is that they help to cross-promote and cross-selling and trigger impulse-buyers. For example, if someone came for a remedy for cold. Typically, he would be asking for cough syrups, sore throat lozenges or decongestants. An effective planogram helps to locate products with synergies to this category in close proximity like towels, mask, vitamins, hand sanitiser, lip balm alongside core products and encourage impulse-buys. Planograms also help to increase the consumer appeal of product displays, while also enabling staff to gain a better understanding of product performance.

Design your pharmacy to generate sales. If you aren’t using planograms and need some incremental sales, it may be time to start! Try Nexgen POG for free!