You may be wondering what is 'two planogram strategy'? In two planogram strategy, companies use two types of planogram software which works in tandem to serve two different purposes. A sophisticated planogram software for category specialist and a simple planogram software for the second level of planogram users in the organization.     

Why is it important to offer a planogramming solution to users other than the core category management team? For an account manager, using a planogram software could help in editing planogram to easily incorporate local merchandising products in the planogram for visual merchandising. When the sales force is provided with planogram, presenting ideas to clients by depicting the visual representation to shelf space can be done. Gaining access to planogram, field staff will be able to check planogram compliance. Providing planogram software to your distributors and franchisees can help in effective space planning of products. So, providing planogram software to users other than the category management team will improve transparency, save time and effort in communication.   

Now you understood the advantages of a two-planogram strategy. The next question would be, how can both the software work in tandem? In order to make both software work in tandem sharing files between the software should be made possible. For sophisticated planograms like JDA, Neilson the output file will be in different file formats such as PSA, PLN, XML etc. What if these different file formats can be easily imported to the simple planogram software. Category experts will develop planograms using sophisticated planogram software and import these PSA/XML files and share with others within the firm using the simple and easy planogram software. The central product library will be shared by both the software. As a result, the product information and image can be made the same in both software. In order to provide access to specific users, planograms can be share with access privileges, to ensure that planogram is reaching only the specific users.   

Now, what about the cost overhead. To your surprise, this strategy will reduce your overall cost. Assume the cost of an unlimited license for the simple planogram software would be lesser than a single license of the sophisticated/complicated planogram. In this scenario what if one license of the complicated planogram is replaced by the unlimited license of a simple planogram. Your return on investment would be substantially high.    

Nexgen POG is a planogram software which is simple and easy to use. It is an easy planogram software so that no training is required to use this software. The software allows import PSA, XML and Excel options which make it best planogram software to be used in two planogram strategy. 

Get your Free Trial Now!