Nexgen Marketing posted on 03/26/2025 12:00 AM

In retail, agility and efficiency are critical. Yet, one persistent challenge remains: long lead times. From product sourcing to store shelf placement, these delays often disrupt operations, inflate costs, and frustrate customers. While long lead times are a significant issue, the strategic implementation of planograms offers a practical solution.

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How to read a planogram?

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Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

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As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

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Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.