Nexgen Marketing posted on 06/28/2023 12:00 AM

Off-shelf displays help retailers showcase products in a visually appealing and attention-grabbing manner, often placed strategically at key locations within a store with the help of planograms. It maximizes product visibility, creates a memorable brand experience, and drives sales by capturing customer’s attention and influencing their purchasing decisions.

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Nexgen Marketing posted on 06/21/2023 12:00 AM

The merchandising displays you use in-store can go a long way towards assisting you in meeting your retail goals. Planogram merchandising displays are designed to strategically arrange products in a retail space to maximize sales and enhance the customer’s shopping experience.

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Nexgen Marketing posted on 06/14/2023 12:00 AM

Understanding why people do not buy is one of the most essential things a retailer can do to boost conversion rates. Planograms can help achieve profitability by enhancing product engagement and effectively featuring new items to maximize in-store sales.

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Nexgen Marketing posted on 06/07/2023 12:00 AM

Shelf layout plays a key role in managing store flow and customer traffic. The placement of products on a shelf with the help of planograms can make shoppers more engaged in shopping and increase store revenue. This improves the in-store experience and your overall sales figures.

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How to read a planogram?

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Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

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As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

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