Nexgen Marketing posted on 10/26/2022 12:00 AM

As a retailer, you already know, setting goals is crucial to the success of your retail store. It will be challenging to continuously scale your brand if you don't set targets to achieve your objectives. With the aid of planogram software, retailers can stand out from the competition with eye-catching product displays, creative store layouts, and successful product placement on shelves.

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Nexgen Marketing posted on 10/21/2022 12:00 AM

One critical component of the approach that is often forgotten is how the products are displayed on the shelves of a retail store. This is where planograms come in. A planogram is a schematic drawing used for thorough planning of how and where products should be placed in retail stores to maximize product visibility.

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Nexgen Marketing posted on 10/19/2022 12:00 AM

The face of retail is changing fast as shoppers demand better experiences and products. An essential component of this transition to enhance the retail experience is the use of technological tools like software for store and space planning. Planogram assist retailers in creating efficient store layouts and selecting the right products for the shelves. This impacts the customer's journey and encourages them to browse more aisles and prompts them to make a purchase.

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Nexgen Marketing posted on 10/12/2022 12:00 AM

The shopping experience you give to your shoppers can influence their attitude and perception of your store. . Planogram software identify products for the target segment and help understand how the customer encounters those products on the store shelves to encourage them to purchase.

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Nexgen Marketing posted on 10/06/2022 12:00 AM

Encouraging potential shoppers to visit your store for a closer look is a top priority for every department store. As a retailer, you need to use a well strategic plan to get people to walk through your store. While foot traffic is crucial, what do you do to make customers stay at the store? Well, with the help of planogram software, retailers can entice shoppers to make purchases. Planograms are visual merchandising tools, which help retailers plan and execute product shelves efficiently to boo

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Nexgen Marketing posted on 10/05/2022 12:00 AM

Stockouts almost always make it to the “worst nightmare” lists of retailers, and for good reason. Not only do they lead to lost sales, but out-of-stock also results in reduced customer satisfaction and lower loyalty levels. Shoppers often feel let down when you don’t have what they are looking for, and the last thing you want is to disappoint customers. Although retailers have been creating and using planograms for many years, they are now turning to third-party planogram service providers, part

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How to read a planogram?

Jun 24, 2019   |   67734

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

How to increase sales of soft drinks?

Apr 22, 2019   |   36022

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

Jan 05, 2022   |   24324

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.