The retail business has always been a competitive one. When you take into consideration that there are 3.5 million retail businesses in the U.S. alone, it is easy to understand that your store needs to come up with a strong business strategy to entice shoppers. The face of retail is changing fast as shoppers demand better experiences and products. An essential component of this transition to enhance the retail experience is the use of technological tools like software for store and space planning. How can retailers comprehend customer’s needs and utilize their store’s space most effectively? That is where planogram software comes in.
Planograms are visual merchandising tools that assist retailers in creating efficient store layouts and selecting the right products for the shelves. This impacts the customer's journey and encourages them to browse more aisles and prompts them to make a purchase. Here are some planogram tips that you can start implementing today to take your retail store ahead of the competition:
- Get to know your customers: It is no secret that shoppers are the savior of every retailer. That is why you must understand the customer for your product and get to know them as much as possible. If you sell women’s apparel, you need to know their specific age group, their shopping habits, market trends and consumer behavior to create an effective marketing strategy. You can use planogram reports to obtain specifics on customer behavior for brick-and-mortar establishments. This enables you to ascertain which brand and category they favor more. What are the best-selling items? Having a clear understanding of your target demographic could be useful in placing products on shelves effectively.
- Optimize product assortment & inventory: Having a winning assortment can help retailers drive customers to their stores. That is why you need to stock up on products that are fast-selling to avoid shoppers from moving to other stores due to out-of-stock products. Keeping an eye on what is popular and new, as well as what is not, can assist in creating a variety of experiences that will entice customers to return. In addition to assortments, retailers must consider maintaining effective inventory control to satisfy customers.
- Keep your shopper engaged in the store: To stay ahead of the competition, you must keep your shopper engaged in your store so that they have a chance to explore each aisle and make purchases. Using visual display techniques on your product shelves, or store layouts, can make customers stay interested and entertained. Retailers are always tempted to push many things in front of their shoppers to capture every sale they can. This could result in losing customers when they get confused about putting many things in one place. A clean, organized and intentional variety of product displays like wall displays, fixtures, and mannequins with cross-merchandise items can help them focus on the product to make buying decisions. You can also use color blocking and scents to evoke emotions in people to draw their attention to your store.
- Include better offers and discount value than your competitors: As Covid-19 pushes more shoppers to explore online shopping, brick-and-mortar stores need to use offers and discounts to beat the competition. Placing discount labels on product shelves can encourage shoppers to make impulse purchases and come back to your store. By offering promotional offers for new products or discount coupons to inform customers about the new products and persuading them to buy, you can be sure to provide value.
Overview of Nexgen POG
Nexgen POG is a robust and user-friendly cloud-based visual merchandising tool. It is designed for quick and efficient planogramming with minimal effort. Planograms can be designed by easily dragging and dropping the products. The multi-device compatibility feature of POG allows you to obtain, share and edit planograms on any device, including your phone. It helps in designing store-specific planograms for increased product visibility and sales.
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