Nexgen Blogs

Jul

Color Psychology and Shelf Placement: Using Visual Appeal to Boost Sales

Nexgen Marketing posted on 07/24/2024 12:00 AM

In retail, where every detail matters, leveraging color psychology and strategic shelf placement through planograms can significantly impact sales. Utilizing data-driven insights from planograms, retailers can optimize shelf layouts.

Tags: shelf space planning, planograms, planogram, planogram software, planogramming, planogram in retail, planogramming, pog retail, merchandising, color blocking, heat map, seasonal displays | View Count: (428)

Aug

How Visual Merchandising can help Increase Retail Profit with a Hot Spot Fixture?

Nexgen Marketing posted on 08/11/2021 10:52 AM

Visual merchandising helps retailers in placing hot spots on frequently traveled routes of a store where displays are in direct sight to customers. This helps to get customer attention and impulse buying. Retailer can also decide the type of products, nature and category of products and number of items to be added in the hot spot with the help of a planogram software.

Tags: planogram, visual merchandising, hot spot, cold spot, retail store, cross-merchandise, store layout, counter areas, color blocking | View Count: (5939)

Mar

Color Blocking – Factors to consider while planograming

Nexgen Marketing posted on 03/04/2020 03:48 PM

We live and shop in a customer experience economy where the very idea of physical store has changed. Customers won’t necessarily buy from you just because you have a great product and a big store. Customer are looking for emotion connections and personalized experience. Colors have the power to set the tone for customer experience, grab customer’s attention and inspire different emotions.

Tags: color blocking, color block, color blocking in retail | View Count: (8231)

Popular Blogs

How to read a planogram?

Jun 24, 2019 | 67507

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Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

How to increase sales of soft drinks?

Apr 22, 2019 | 35856

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As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

Jan 05, 2022 | 24236

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Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.