Shoppers expect stores to reflect the season, offering products they are most likely to buy at specific times of the year. Seasonal shelf planning goes beyond simply swapping out items; it is about adjusting displays, layouts, and product prominence to resonate with customer expectations.

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Seasonality plays a significant role in planning the retail cycle. Planograms ensure that retailers have a merchandise assortment targeted at customer preferences. This significantly increases sales, provides brand distinctiveness, and develops loyalty as customers return year after year.

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Assortment planning for seasonal events can be made with the help of visual merchandising strategies. Planograms are the visual merchandising tool, that helps retailers effectively place seasonal products on store shelves with the right amount of space between other products.

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Stores that sell seasonal products like gift cards, Christmas decorations, Halloween costumes, and Easter sets earn more profit during the holiday seasons. The difference between peak-season and off-season sales can be reduced with the help of planogram software. Planogram is a visual merchandising tool, that helps retailers strategically plan and execute the store shelves even during the off-seasons.

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