Nexgen Marketing posted on 01/22/2025 12:00 AM

The retail industry is undergoing rapid transformation, driven by advancements in technology, shifting consumer behaviors, and the growing emphasis on personalized shopping experiences. For store managers, adapting to these changes with the help of a planogram is essential to stay competitive and meet evolving customer expectations.

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Nexgen Marketing posted on 01/15/2025 12:00 AM

Understanding your customers is no longer just an advantage – it is a necessity. For retail store owners, decoding what motivates customers, how they shop, and why they make purchasing decisions can unlock opportunities to drive sales, build loyalty, and enhance the overall shopping experience.

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Nexgen Marketing posted on 01/08/2025 12:00 AM

In retail, every inch of shelf space counts. The strategic placement of products on shelves, enhanced by clear and appealing labels, can significantly impact customer decisions. Placing label templates with the help of planograms can optimize shelf space, improve product visibility, and drive sales.

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Nexgen Marketing posted on 01/01/2025 12:00 AM

In retail, where customer experience reigns supreme, effective visual merchandising is no longer an option but a necessity. Enter planograms, the strategic blueprints that guide product placement and presentation within a retail space.

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Nexgen Marketing posted on 12/26/2024 12:00 AM

As the retail landscape evolves, conscious consumerism has emerged as a powerful trend reshaping shopper behavior. Today’s customers are not just purchasing products; they are aligning their choices with values like sustainability, ethical sourcing, and reduced waste. Planograms optimize product placement and drive sales. They can do more than just maximize space, they can shape the shopping experience to resonate with value-driven customers.

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How to read a planogram?

Jun 24, 2019   |   68190

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

How to increase sales of soft drinks?

Apr 22, 2019   |   36515

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

Jan 05, 2022   |   24528

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.