Nexgen Marketing posted on 02/19/2025 12:00 AM

Frictionless shopping refers to creating a seamless customer journey where every touchpoint from product discovery to checkout - is intuitive and efficient. It is about eliminating pain points such as long checkout lines, confusing store layouts, or difficulty locating products. By prioritizing customer convenience, retailers can improve satisfaction, encourage repeat business, and increase sales using planograms.

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Nexgen Marketing posted on 02/12/2025 12:00 AM

Today, simply offering high-quality products is no longer enough to win over customers. Customers are looking for more than just functionality; they crave experience. Using planograms, retailers can create visually appealing displays that evoke specific feelings by considering factors like color, placement, and product grouping.

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Nexgen Marketing posted on 02/05/2025 12:00 AM

Peak seasons are the perfect opportunity for retailers to maximize sales and captivate their audience. It is a time of heightened consumer activity, increased sales potential, and a chance to really shine. With planograms, retailers can organize products on the shelf, build anticipation for the next peak season and maximize returns.

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Nexgen Marketing posted on 01/29/2025 12:00 AM

Valentine’s Day has grown far beyond its traditional role as a day for exchanging romantic gestures, emerging as a major retail event that generates billions each year. By using planogram services effectively, retailers can create visually appealing and cohesive displays that encourage impulse buying and enhance the overall shopping experience.

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Nexgen Marketing posted on 01/22/2025 12:00 AM

The retail industry is undergoing rapid transformation, driven by advancements in technology, shifting consumer behaviors, and the growing emphasis on personalized shopping experiences. For store managers, adapting to these changes with the help of a planogram is essential to stay competitive and meet evolving customer expectations.

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How to read a planogram?

Jun 24, 2019   |   68508

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

How to increase sales of soft drinks?

Apr 22, 2019   |   36765

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

Jan 05, 2022   |   24666

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.