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Nexgen Marketing posted on December 29, 2021

In an era of overwhelming change and innovation, retailers must update their retail stores to keep customers engaged. Whether you are designing store layouts or shelf planning, your goal is to entice customers. So, what would be the visual merchandising trends in retail stores for 2022? Visual merchandising helps retailers visually arrange store shelves to engage customers in their stores, or to display items to promote retail sales. Visual merchandising trends are more important than ever. Ever since the pandemic hit, it has eaten up sales and reduced foot traffic in the retail stores. So, how can retailers thrive in such situations with the help of visual merchandising? For that matter, visual merchandising can help retailers strategically plan and execute store shelves efficiently. The planogram software can also improve your store sales and maximize profit. This blog will explore the ways retailers can adapt visual merchandising trends to remain competitive in 2022 and beyond. 

  • Remodel your store layout design: Renovating store layouts can be both exciting and expensive. Many retailers change their store layout after the year-end to bring back more customers to the store. Besides, the first opportunity to impress anyone who walks into your store is your window displays. Customers will only take a few minutes to judge a store’s appearance while looking through the window displays. So, it is important for retailers to change their entrance displays first to keep the traffic flowing.
  • Mannequins that make your retail store busy: Mannequins provide shoppers with an idea of how clothing or an accessory will look when they put it on. Also, retailers can display a sheer number of items on a mannequin, like jewelry, shoes, purses, scarves along with the outfit. Moreover, mannequins in the middle of certain clothing departments will also look like the store is busy.
  • Displaying of shoes on the wall, not on tables: Retailers can display shoes on a well-built wall where shoppers can easily see and touch and make purchases. Slat wall is termed as versatile fixtures for a retail store to present a wide variety of products. This helps to attract more customers by placing shoes at eye level.
  • Fill the stock correctly to reduce out-of-stocks: Retailers need to stock products before the beginning of next year. When the products are not available on store shelves, it will have a negative impact on retail sales. This will prompt customers to shop elsewhere, resulting in a loss of sales and goodwill. For example, with the New Year’s resolutions, many shoppers will only purchase nutritious foods to lose weight. For that reason, retailers should stock nutritious food items on their store shelves to improve sales.
  • Custom fixtures for retail stores: Retailers can ask their visual merchandising experts to customize store shelves for better retail sales. This helps in introducing and promoting various products by effectively displaying them in stores. This will help to place products with the right store layout design, spacing of products, and more.

Overview of Nexgen POG 

Nexgen POG is a robust and user-friendly cloud-based visual merchandising tool. It is designed for quick and efficient planogramming with minimal effort. Planograms can be designed by easily dragging and dropping the products. The multi-device compatibility feature of POG allows you to obtain, share and edit planograms on any device including your phone. It helps in designing store-specific planograms for increased product visibility and sales.

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