Sports indicate a word that denote passion, most of sports activities influence the emotions of the people. Other than for fun and passion sports also help to maintain fitness. Variety of products aiding in sports activities are available in the market.   

 Is there any possibility of visual merchandising in the sporting goods industry?   

 Let us explore the sporting goods industry a little more.  

 Sporting products are primarily split into   

•  Athletic Apparel   

•  Athletic Footwear   

•  Sports Equipment  

•  Sports Equipment’s include:  

•  Ball sports aids  

•  Adventure sports aids  

•  Golf aids  

•  Athletic training aids  

•  Safety aids etc  

 Based on the end users/applications, the products can be divided specifically for:  

•  Men   

•  Women   

•  Children  

In recent years the sales increase for the sporting goods and it is predicted that it will continue to increase.  

 The sale figures increased as health awareness increased among the public. Unhealthy food and corporate culture increase the need for physical exercise. This increased the market size of the sporting goods industry.  

 The major manufacturers of market are:  

•  Adidas   

•  Dick’s   

•  Foot Locker   

•  Nike   

•  Puma   

•  Rudolf Dassler  

The brand image itself promote the usage of the sporting goods to the extent that the logo of products like Nike and Adidas brings pride to its customers.    

According to the demand sports goods retailers also aroused, these retailers only deal with sports goods. Major players are:  

•  Planet Sports  

•  Decathlon  

•  SportXS  

•  Reebok Store  

•  Fila  

•  Metco Sports  

•  Bhalla International  

•  National Sports  

•  Umbro  

Do we buy according to what we see?  

The visibility and arrangement of the product on the display helps to improve sales. In the case of the sporting goods retail industry, like any other industry, the products need to be picked up by customers. As discussed in our previous blog, customers buy products based on quality, availability, and visibility. As sports goods, retailer one can only ensure availability and visibility to improve sales. Quality is entirely dependent on the producer of the goods.   

So, in order to improve sales, visual merchandising is very important. Even though products are sporting goods the need for visual merchandising is unavoidable. Imagine a customer entering a sporting goods retail store and he/she wants to buy a Climbing Harness. On the way to buy the product customer notices a mountaineering equipment kit which contains climbing harness any many other products which will be helpful in the task, it is highly possible that customer may prefer a kit (Given quality is not compromised).  

For arranging products on shelves or peg boards/slat walls it is necessary to have a plan. For arranging the products in the space available it is necessary that the staff have a clear idea of what should be placed where. Creating a planogram is the best solution for this. Planograms are used to represent the position where the product should be placed on the shelf in order to achieve maximum sales. The sporting goods arrangement may be designed by the store manager according to historical data and current trends. For creating planograms various software are used. Planogram software usage is desirable for effective improvement in sales.  

Nexgen POG is an easy, powerful and affordable web-based planogram builder. It is to learn and use and provides optimum, store-specific planograms that will increase product visibility and thereby improve your sales.  

 If you are a sporting goods retailer or manufacturer  

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