Nexgen Marketing posted on April 15, 2021

The goal of any space planner would be to get the right products in the right store at the right time. Optimizing retail store space with localized assortments is extremely crucial for retail success. Most category managers rely on advanced data aggregation tools and space analytics to understand customer’s buying behavior and make the most of the space available. However, too much data can exponentially increase their workload. Moreover, the increasing demand for localized store-specific planograms has forced them to create 10-100x more planograms today than a few years ago.

Traditional space planning solutions that rely on spreadsheets and PDFs force space planners to do menial, repetitive planogramming tasks to keep up with the demand while what they actually need is more time to concentrate on higher-level space planning strategy. New-age cloud-based planograms provide an ideal solution to such issues. They let space planners plan, coordinate, communicate and automate all their space planning tasks in one place. Thus ultimately helping them to get the right products for the customers, when and where it is needed the most.

Benefits of eliminating monotonous Tasks:

1.More work in less time

We are all aware that creating customized planograms for each store is a time-consuming task. Moreover, owing to changes in customer demand and shifting market trends these plans may have to be reset quite often. If retailers take time to analyze the unique needs of each store, set up a plan, and manually input localized assortment using spreadsheets or PDF, they may be left out in responding to what customers want right now.

With cloud-based planograms retailers can effortlessly automate and update contents on a planogram, eliminating hours of repetitive tasks. Considering the number of tasks a category manager needs to perform, using automated software to carry out labor-intensive tasks can greatly increase their efficiency as they can invest time and effort in strategic planning and decision making.

2.Space and inventory optimization

Space optimization is never an easy task. Successful space optimization requires collaboration between visual merchandising, space planning, category management team as well as supply chain. Cloud-based software offers an end-to-end solution for seamless collaboration across departments for efficient space and inventory management. Additionally, it also provides opportunity to communicate with teams all in a centralized platform.

3.Learn from data with better compliance tracking

Retailers invest enormous resources and countless hours in developing merchandising strategies. They also work hard over space allocation, placement and assortment decisions. But how can they know that their strategies are working? Merchandising when combined with compliance tracking provides real-time insights into what is happening on the shelves. Such insights empower retailers to react quickly to customer behavior and take better decisions. Cloud-based planograms allow retailers to follow and measure compliance with merchandising standards.

Planogramming with Nexgen POG

Nexgen POG is a cloud-based visual merchandising software, which provides all the above-mentioned features, along with customizable templates, manual and automated modes, unlimited licensing, and web-based sharing features among many others. Nexgen POG is a powerful planogram tool that helps in creating store-specific planograms which increase store visibility and thereby increasing sales. Compliance feature in Nexgen POG helps in keeping the planogram compliance with the shelf and avoid other related issues. This planogram software works well on all browsers and mobile devices and is easy to learn and use. Some of the world's largest retailers and suppliers are using Nexgen POG for driving sales and profits in store. Nexgen POG ensures reliable and smooth planogramming.

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