What is CRM?  

CRM or Customer relationship management is managing customer interactions in a firm and all other activities associated with it. CRM plays a major role in the effective management of efforts for the team to interact with customers. For this purpose, there is software available in the market.   

But wait, what all are the features to be included in CRM software?  

For a CRM customer, communication management is the key feature. Opportunity and lead management options are necessary for CRM software. A team deals opportunity and leads differently, it is important that it should be able to distinguish and remember which customer is classified as lead and opportunity. This can be made easy by CRM software. Major features that should be included are:  

•  Customer database segmentation  

• Document management  

•  Opportunity Management  

•  Contact Management  

•  Lead Management  

• Communication management  

Nexgen Customer Relationship Management System (CRM) is a data-driven solution to improve the partner’s customer base by maintaining and managing customer relationships effectively. Along with featured above, there are some special features available in CRM. They are Intuitive user interface, Calendars with alerts and notifications, Customer database segmentation, Sales pipelines, Interaction tracking.If you are looking for success Nexgen CRM is the right option for you.