Merchandising products and organizing store shelves are critical to supermarket stores. Well organized store shelves encourage shoppers to buy more. Apart from proper shelving, it is also necessary that the supermarket displays make use of the store layout correctly and decide where products are to be placed. It requires a lot of thought to be put into each product’s positioning so that it gains the shopper’s attention while visiting the store.

Placing products strategically has a great impact on the shopper’s purchase decision. The product which has high cost is placed at the top of the shelf, and products that are popular among people will be displayed on lower shelves. Such product placement can be done with the help of planogram software. Planograms are visual merchandising tools, that help retailers to entice customers by placing products at eye level. Read on to know more about the various product display techniques used by supermarket stores.

• Top shelves: The top shelves of supermarkets are used for items that are either costly or do not sell often. Customers will not reach such areas, and you can place products that are limited editions, in-house, etc. That is why top shelves are often filled with premium products.
• Reach shelves: These are eye-level shelves, that place only best-selling items to entice customers. Since most customers look at this area of the supermarket to purchase items, retailers can place the best brands in this area along with the bestsellers. For example, placing the best cosmetics brand along with body lotions or day creams.
• Reach shelves for kids: Since kids love shopping, they come along with their parents these days more frequently. Therefore, placing shelf racks that are lower where kids can reach out can result in higher purchase rates. Retailers place kids-like items like chocolate, toys, noodles, and more with attractive designs of their favorite cartoon characters. This results in enticing kids to purchase more and improve retail sales.

• Bottom or lower shelves: Items that are large and heavy can be placed on the bottom shelves. This will be more convenient for the customers to pick them up from the shelves. Big cat litter pails are examples of placing heavy items on bottom shelves. /li>
• Fresh food display: Retailers need to pay considerable attention when displaying fresh products in the supermarket. Placing greens with carrots and bell peppers is a great way to gain customers' attention. This will make customers purchase such items.
• Display stands: Items like curd, milk, and eggs should be placed in the farthest corner of the store. This will allow shoppers to see such items, which may induce them to purchase. Similarly, placing chocolates, magazines, gift cards, etc. at the checkout counter can result in impulse buying.

Overview of Nexgen POG 

Nexgen POG is a robust and user-friendly cloud-based visual merchandising tool. It is designed for quick and efficient planogramming with minimal effort. Planograms can be designed by easily dragging and dropping the products. The multi-device compatibility feature of POG allows you to obtain, share and edit planograms on any device, including your phone. It helps in designing store-specific planograms for increased product visibility and sales.

                                                             Get Your Free Trial Now!