The holiday season is a time of joy, celebration, and, for most people, travel. Airports, often bustling hubs of activity, transform into even more vibrant spaces during this time. With the holiday rush in full swing, duty-free shops have a unique opportunity to capitalize on the festive spirit and create memorable shopping experiences for travelers.

Understanding the Holiday Traveler

To effectively capture the festive spirit, duty-free shops must understand the unique needs and desires of holiday travelers. These travelers are often:

• In a hurry: They may be rushing to catch a flight or have limited time to shop.
• In a celebratory mood: They are excited about their upcoming holiday and open to indulging in treats.
• Looking for unique gifts: They want to bring back special souvenirs for loved ones.

How to Create a Festive Atmosphere Using Planograms?

To attract and engage holiday travelers, duty-free shops can create a festive atmosphere that evoke the spirit of the season using planograms. Shelf space planning software, like planograms can capture the festive spirit to maximize sales. Here is how duty-free shops can utilize planogram services to enhance the holiday shopping experience.

1. Create a festive atmosphere with tailored displays.

Retailers can use custom fixtures in duty-free shops to create immersive and visually striking holiday-themed environments. Design custom fixtures with holiday elements like snowflakes, ornaments, or gift-wrapped motifs. Retailers can also incorporate lighted shelves or digital screens to highlight ‘holiday gift favorites.’ This can help strategically position fixtures for maximum impact.

2. Enhance product visibility with themed fixtures.

Placing themed displays to specific product categories can boost visibility and attract attention to seasonal items. Use planograms for displaying holiday-exclusive products like gift sets and luxury items. Retailers can position fixtures featuring limited-edition products at high-traffic areas like entrances or checkout zones to increase impulse buying.

3. Maximize cross-selling opportunities.

Retailers can create cross-selling opportunities by grouping complementary products together in cohesive displays. For example, design fixtures that pair holiday-themed wines with chocolates or fragrances with skincare sets. Include hooks or shelves for add-on items like gift bags, wrapping paper, or holiday cards to entice shoppers.

4. Celebrate personalization with custom fixture features.

Custom fixtures can incorporate personalization options that make gifts feel more special during the holidays. Retailers can design fixtures with built-in engraving stations for perfumes, bottles, or accessories. Providing interactive kiosks within fixtures where shoppers can create personalized gift tags will result in increased sales.

Overview of Nexgen Planogram Services

Nexgen offers store-specific planograms for clients that optimize sales and achieve category objectives. We create customized planograms for your business to ensure that these are better aligned with your goals and merchandising strategies. Our expertise in planogram automation helps us build planograms faster, better and consistently. Whether it is creating a planogram from scratch, or a typical reset, we have the knowledge, tools, and experience to get the job done for you.

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