As a retailer, have you ever experienced customers entering your store or supermarket only to find that the familiar layout has been completely transformed? The attractive suit or dress that captured their interest in the display window has vanished, making way for a fresh mannequin design? These scenarios illustrate the significance of retail merchandising and stock visibility, which encompass the diverse strategies that retailers employ to stimulate sales and promote their brand.
When it comes to retail merchandising, product visibility is key to driving sales and attracting customers. Your store shelves play a crucial role in optimizing product visibility and creating an impactful shopping experience. Shelf planning solutions such as planograms can significantly enhance product visibility within a retail environment. By strategically arranging and organizing products on shelves or displays, planograms help retailers optimize their merchandising efforts. Here are some ways planogram in retail can improve product visibility:
1. Plan your shelf layout
Effective merchandising begins with careful planning of your shelf layout. Consider the following planogram tips:
Eye-level placement: Position high-demand and popular products at eye level. For example, snack items such as chips, cookies, and granola bars are often displayed at eye level to entice impulse purchases.
Group related products: Organize products in logical groupings to facilitate cross-selling and make it easier for customers to find complementary items. For example, if you sell beauty products, group skincare items together, followed by makeup and haircare products.
Use signage: Clear and concise signage helps guide customers and highlight product categories or promotions. For example, placing discount labels such as 50 % off or buy one, get one free can attract customers. Utilize shelf talkers, aisle markers, and price tags to enhance visibility and make it easier for shoppers to navigate your store.
2. Optimize Shelf Space
Stock properly: Regularly monitor inventory levels and ensure shelves are adequately stocked. Empty or under-stocked shelves give the impression of low popularity or a lack of product availability, potentially turning customers away. Using planogram days of supply analysis can help prevent stockouts or excessive inventory, thereby optimizing product availability and minimizing costs associated with overstocking or understocking.
Avoid overcrowding: While it is important to have a well-stocked shelf, avoid overcrowding as it can overwhelm customers. Provide enough space for each product to be clearly seen and accessed. Crowded shelves make it harder for shoppers to evaluate choices and can lead to decision fatigue.
Face products forward: Regularly rotate products and face them forward to present a fresh and inviting appearance. Facing products means aligning the front of items with the shelf edge, ensuring maximum visibility and easy access for customers.
3. Enhance Visual Appeal
Effective lighting: Adequate lighting is crucial to highlighting products and creating an appealing shopping environment. Ensure the shelves are well-lit, with no dark spots or shadows that might obscure visibility.
Utilize color and contrast: Leverage color psychology by choosing shelf colors that complement your products and create visual interest. High contrast displays, such as light-colored shelves with dark packaging or vice versa, can help products stand out and catch the eye.
Eye-catching displays: Create visually appealing displays that showcase featured products or new arrivals. Incorporate eye-catching props, banners, or product demonstrations to attract attention and generate curiosity among shoppers.
Overview of Nexgen POG
Nexgen POG is a robust and user-friendly cloud-based visual merchandising tool. It is designed for quick and efficient planogramming with minimal effort. Planogram in retail can be designed by easily dragging and dropping the products. The multi-device compatibility feature of POG allows you to obtain, share and edit planogram on any device, including your phone. It helps in designing store-specific planograms for increased product visibility and sales.
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