Today, consumers have more options and places to shop than ever. With increasing competition among bands, companies try to innovate and differentiate themselves by delivering consumer-oriented campaigns and experiences that prompt target audience to choose a particular store over others.

Customer experience is defined as “the customer’s perceptions and related feelings caused by the one-off and cumulative effect of interactions with a supplier’s employees, systems, channels or products.” Providing a good shopping experience can contribute significantly to revenue growth and customer loyalty. This realization has prompted many retailers to use planograms for delivering impactful shopping experiences to customers.

Planograms are visual representations of a store layout that dictates a retailer’s merchandise display plan. They assist retailers in the right product placement for increased visibility and sales. Besides they also help in replenishing stock on time, reducing overall cost and improving shopping experience of customers.

Here are some of the way’s planograms help create an amazing shopping experience:

1. Planogram ensures attractive product selection:

When customers visit a retail store, what do they expect? Undoubtedly, they would prefer to find all their favorite products quickly and with minimum effort. This is exactly what a planogram offers. With planograms, retailers can easily chalk out their assortment planning strategies so that the right products are always available in the right shelf and at the right time. Thereby ensuring a hassle free and pleasant shopping experience to customers.

2. The store won't seem as busy as it really is:

Now-a-days, convenience is a big concern for shoppers. That being said, never ending lines and aisles disrupted by shopping carts can be really frustrating for them. In most cases, this can result in customers resorting to other alternative like online shopping or choosing a less crowded store. However, if store’s floor is well planned, customers will not experience intense traffic even during peak hours. This realization has prompted retailers to use planograms to map out their floor plan in a way that can optimize shopper traffic.

3. Logical product flow for easier shopping:

As mentioned earlier, with planograms in play retailers can precisely know how and where to place the products, how many facings each product should get and how complimentary products should be placed within each other’s reach. Similarly, planograms analyse historical sales data to identify customer’s needs, buying behavior and market trend and provide useful insights to retailers for store layout and product placement decisions. With logical product flow, customers can easily navigate around the store and find products they are looking for.

4. No more out of stocks:

It’s well known fact that planograms help in timely stock replenishments. Based on days of supply and previous sales history, planograms can accurately predict when a product will run out and when new stock needs to be replenished. Thus retailers can be assured that their shelves are fully stocked and customers are having a pleasant shopping experience.

5. Setting up the right promotional strategies:

Promotions are an important part of any retail sales and marketing mix. Such strategies can quickly draw people into stores and increase conversions. However, the benefits of such strategies can be reaped only if they are targeted towards the right audience. This is where planogram comes to play. Planograms help in analyzing different perspectives of a buyer to design right promotional strategies for them.

Overview of Nexgen POG

Nexgen POG is an easy to use cloud-based visual merchandising tool. It is equipped with a number of features like customizable templates, manual and automated modes, shelf compliance, online sharing– making it an ultimate choice for retailers globally. With Nexgen POG, planograms can be created by simply dragging and dropping products from the product library. Nexgen POG’s affordable pricing and practical licensing models ensure full value for your money.

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