In the age of digital shopping convenience, brick-and-mortar stores face fierce competition from e-commerce giants. Yet, they hold a distinct advantage that online platforms cannot replicate: the ability to engage all five senses. By leveraging planograms, visual merchandising tools that optimize product placement, retailers can strategically enhance sensory engagement to drive foot traffic and boost sales. Here is how sensory marketing, amplified by planograms, give brick-and-mortar stores a significant edge over e-commerce.

1. Visual appeal: Designing displays with planograms.

Planograms are vital for creating visually attractive store layouts. By using these tools, retailers can:

• Showcase high-demand items at eye level to immediately catch shopper’s' attention.
• Group complementary products to tell a visual story, such as placing pasta, sauces, and spices together to inspire meal ideas.
• Highlight seasonal promotions with vibrant, thematic displays that align with customer expectations during holidays or special events.

2. Engaging the sense of touch: Encouraging product interaction.

A planogram ensures products are not just displayed attractively but are also easy to reach and handle. For example:

• Interactive product zones where shoppers can touch and feel items, such as clothing fabrics or electronic gadgets, can be strategically placed in high-traffic areas.
• Tactile product displays for testers or samples (like cosmetics or food packaging) encourage hands-on exploration.

3. Leveraging scent: Guiding customers with aromas.

Planograms can incorporate scent as a sensory tool by optimizing the placement of scent-diffusing products or aroma-producing items.

• In grocery stores, bakeries or coffee sections can be positioned near entrances to draw customers in with inviting smells.
• Retailers can use signature scents at strategic points throughout the store to create a consistent and memorable brand identity.

4. Soundscapes: Setting the mood.

Planograms can also include sound elements in store layouts. For instance:

• Music zones near relaxation-related products (e.g., spa kits or books) can enhance the mood.
• Ambient sounds can be planned for areas like produce sections, where light, natural sounds may complement the fresh feel.

5. Taste: Strategically placing sampling stations.

Sampling is one of the most effective ways to connect with shoppers, especially in grocery or specialty food stores. With planograms, retailers can:

• Position tasting stations near related products (e.g., cheese samples near wine displays).
• Use cross-merchandising tactics to encourage impulse buying by placing tasting zones in high-traffic areas.

Overview of Nexgen POG

Nexgen POG is a robust and user-friendly cloud-based visual merchandising tool. It is designed for quick and efficient planogramming with minimal effort. Planogram in retail can be designed by easily dragging and dropping the products. The multi-device compatibility feature of POG allows you to obtain, share and edit planogram on any device, including your phone. It helps in designing store-specific planograms for increased product visibility and sales.

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