How to boost a retail store’s sales successfully? This is a question that frequently comes to the retailer's mind who is planning to open a store. The success of your retail sales is driven by the visual aesthetic of your store – which includes planograms. Planograms are visual merchandising tools, which help you to plan and execute store shelves by understanding the product range and making sure to fill the space between aisles, which leads to a more visually appealing shelf. This ensures a better shopping experience for your shoppers since they can find the items without any fuss. So, the following are some easy planogram ways to boost your in-store sales effectively:

• Improve store layout design: Retailers can improve their store layout design with planograms. Understanding customer flow in your store can help you create a winning store layout design. Most people visit your store by looking at your window displays. Retailers can display seasonal or trendy items on window displays to encourage shoppers to come and purchase at your store. This helps to increase the foot traffic of your store.
• Make sure your top-selling product is visible: Manage your store shelves, by making the products easily visible to your shoppers - for instance, placing edible items like vegetables, fruits, and dairy products in the initial aisles because they are the more demanding ones. This will make the shopping experience more enjoyable and will increase store sales.
• Rotate items on your shelves: Rotating items on your shelves can make your product shelves attractive. For example, if you always store face cream on the second shelf of the first aisle, your customers will know where to look for it. But when you replace that shelf with face serum, customers will have to go through other shelves to find the face cream. By doing so, they get a chance to look at more of your store’s inventory, resulting in better sales.
• Create product bundles for impulse purchase: There are times when your shoppers miss to purchase certain items from their shopping list. That is why retailers can use bundles to seek shopper’s’ attention and improve their store sales. For example, you can make a product bundle off bathing items like shampoo, soap, body wash, and face wash together to remind shoppers when they come across the shelves. Not just that, your shoppers will find it easier to pick up a single bundle rather than purchase from multiple shelves.
• Run offers & discounts: Providing offers and discounts can entice your shoppers easily. During the Christmas season, retailers offer discounts on decorating items, gift hampers, gift cards, chocolates and more to increase their store sales. For example, retail stores in the U.S. offer discounts like 10%all Christmas items to boost sales.
• Spring out of the season and cross-merchandise items: Placing seasonal and cross-merchandise items on your store shelves is a great way to encourage shoppers to purchase. Retailers can place chocolates for Valentine's Day along with gift cards or gift hampers to easily move out the products from aisles through impulse purchases.
• Use checkout counters for impulse purchases: Placing items like small toys, gift cards, chocolates, new items, snacks, and magazines near the checkout counter will result in increased last-minute purchases near the counter areas.

Overview of Nexgen POG

Nexgen POG is a robust and user-friendly cloud-based visual merchandising tool. It is designed for quick and efficient planogramming with minimal effort. Planograms can be designed by easily dragging and dropping the products. The multi-device compatibility feature of POG allows you to obtain, share and edit planograms on any device, including your phone. It helps in designing store-specific planograms for increased product visibility and sales.

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