There is never a time, which is not suitable for placing promotions in your store. All customers love them. Before you introduce promotions in the store, you need to approach your promotional planning with proper care and thought for boosting sales.

Why Promotional Planning is Critical for Store Success?

With the rapid changes in the retail landscape, it is important to plan the promotional activities of your store. Promotional planning is considered vital tool for most retailers which helps in launching new products or its expansion into a new market. This facilitates the retailer in placing the right stock promotion and even manages to place the existing product on shelves with the new items being at the store. Planogram is a great tool that helps plan product execution in retail stores. Planograms are visual merchandising tools, which help retailers in planning the right items to be placed on shelves with promotional activities going on. So, the following are some planogram promotional ways to boost retail sales:

• Decide on your store shelf space: From a retailer’s perspective, when planning promotions for your store, the first thing you need to remember is organizing the shelf space. It includes deciding which items are selected for promotion and stocking such items to meet the customer demand. Planogram helps retailers identify the fast-moving or slow-moving items through the sales report data, as well as shelf space shared by each item. This helps retailers to reallocate shelf space for planning promotions and introducing new products with discounts. Other than that, by considering last year’s retail data, retailers can plan their seasonal sales like which products are likely to be purchased by the customer and which are not. For example, during the summers, most retailers offer discounts on beverages like a 20% discount on selected items or buy one, get one free to boost sales. For this reason, retailers need to decide on items which they plan to apply for promotions by considering the weather, consumer demand and behavior, marketing trends and more.
• Reinforce the products with in-store displays: In most promotional planning, retailers make sure to reinforce the products through off-shelf branding to entice new customers. Most times, shoppers will ignore up to half of the shelved items. That is why it is important to consider product visibility for such items as much as possible. In such cases, in-store planogram are great for re-branding such items to be noticed by the shoppers. For example, creating refreshing, colorful window displays with the help of planogram for kid’s apparel combined with discount labels can attract both kids and adults.
• Introduce strategic price discounts: There is nothing more a customer loves than seeing prices slashed up to a certain percentage on tags. You can make customers stand still and get their complete attention by offering discounts to maximize purchases. For this, using exciting colors for sales tags like red or yellow with planogram discount labels could catch the customer's attention more quickly. This creates the idea of the price they can save, leadings to more impulse buying. Buy one, get one promotion can be used to reduce the excess stock or slow-moving items from the inventory. This makes customers purchase such items in larger quantities for future needs and help boost store sales.

Overview of Nexgen POG

Nexgen POG is a robust and user-friendly cloud-based visual merchandising tool. It is designed for quick and efficient planogramming with minimal effort. Planograms can be designed by easily dragging and dropping the products. The multi-device compatibility feature of POG allows you to obtain, share and edit planograms on any device, including your phone. It helps in designing store-specific planograms for increased product visibility and sales.

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