A well-merchandised display will help create a visual aesthetic in your store and make it easier to entice shoppers to certain elements in your space. For example, clothing and other retailers who sell accessories require a good merchandising display throughout their store. An accessory refers to anything which added to another product to make it attractive. It is not an essential product, but if you want to make your products look attractive in visual merchandising displays, then you need to work with the accessory as well. For making this work, retailers can use planogram display strategies in their stores. Planogram is a visual merchandising tool, which helps retailers to set up merchandising displays to show off their products well with accessories effectively. This brings more shopper’s’ interest into the store and results in higher sales. So, the following are some planogram merchandise display strategies you can practice in your stores:

• Use the right fixtures: Retailers can use planogram custom fixtures in their stores which include shelves, pegboards, hanging bars, and clip strips to help merchandise accessories along with the products. The most common fixture is a shelf, but when merchandising accessories, most products can only be accommodated on a hook, which is usually placed on a pegboard or hanging bar. This makes shoppers view the full product without picking it up from the shelf.
• Analyze the product layout and range: Accessories must adjust the buying cycles of items properly. Therefore, your store’s product layout and range need to be planned. Due to the changes in customer demand and market trends, you would have to update the product range and displays frequently. This can be analyzed by considering planogram reports to understand what happens to the sales of products and, how is the movement of the item on store shelves? By using this information, you can find the top-performing items to display in the store’s merchandising display.
• Apply the right merchandising strategies: While merchandising accessories, use a combination of fixtures like shelves below the hanging bars and pegboards to have the shopper’s attention. When introducing a new product, it would be best to provide two front facings, in the beginning, to make the shopper aware of it. Meanwhile, merchandising with the smallest accessories at the top allows shoppers to compare different sizes and prices. Likewise, placing best-selling categories at eye level leads to drives sales even higher.
• Use multisensory tactics: In most cases, accessories kept along with the products can easily be missed by shoppers on the shelves because they are too small to be noticeable. To avoid that, it is beneficial to keep the sensory atmosphere in their mind by color blocking the items. This draws shopper’s’ attention to specific aisles and boosts sales. Another example is the sense of smell. Shoppers can add coffee beans near the gondolas which hold accessories for the coffee machine. This convinces shoppers toward the planogram displays even purchase the product.

Overview of Nexgen POG

Nexgen POG is a robust and user-friendly cloud-based visual merchandising tool. It is designed for quick and efficient planogramming with minimal effort. Planograms can be designed by easily dragging and dropping the products. The multi-device compatibility feature of POG allows you to obtain, share and edit planograms on any device, including your phone. It helps in designing store-specific planograms for increased product visibility and sales.

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