The global pandemic has caused major damage to the retail sector in the way they operate businesses and retain customers. Challenges such as lockdowns, supply chain issues, and shortages of products are just a few of the frustrations that shoppers and retailers have faced over the last two years. If we look back at mid-2021, when the Covid-19 pandemic was at full speed, online stores have satisfied customers by providing access to a significant variety of items. However, shoppers appear to have become tired of ordering everything online and want to return to shopping at physical stores to experience in-store shopping. As a retailer, you must find ways to encourage shoppers to visit your store over others with the help of planogram software. Planograms are visual merchandising tools, which will help you plan and execute store layouts to attract and win your customers. So, the following are some planogram ways to entice shoppers into your store during the post-Covid period:

• Build window displays that attract shopper attention: Your storefront is the first thing your customers look at. It might be your one chance to impress shoppers and encourage them to walk in. That is why it must have a very eye-catching display. So, how do we create such window displays? Well, it depends on your target audience, weather, and planogram tool. For example, if your customer walks past your clothing store during winter, you must have a window display with winter wear clothing and matching accessories. So that they will have no choice but to enter your store and make purchases. Also, placing too many items on displays could make it confusing and overwhelming, so keep it simple and find ways to balance the displays.
• Create the right shopping atmosphere: Encouraging shoppers with window displays to enter your store is only the beginning of the process. After they enter your store, you need to satisfy their needs with the shopping experience they expect. Before that, you need to create the right atmosphere with elements like color, scent, and lighting. When choosing colors, it is important to pick a palette that reflects your store and brand. You can choose bright and playful colors for sports and clothing stores, whereas picking light and warm colors will be good if you have a cosmetic store. You can use the senses as an advantage where it triggers memories and emotions in shoppers and persuades them to stay longer in your store. Use coffee shops as an example of this. Most people enter such stores because of the smell of roasting beans, which they love, and which convinces them to purchase. Other than this, various smells like the scent of cologne in the men’s section of a department store, or the scent of new books when you flip through the pages, could influence customer behavior and keep customers around. Alongside color and scent, lighting is also a significant element to entice shoppers. You can choose colors by looking at the products you sell, considering your target audience, and analyzing how your shoppers will feel when they interact with your products in the store. After analyzing all these factors, you can decide on the lighting and create an aesthetic in-store experience for shoppers.
• Gather sales data to plan the shelves: You can analyze sales data to plan and execute store shelves with its current market demand and consumer preferences. With planograms, retailers can quickly identify the fast- and slow-moving items on shelves effectively. During post-Covid, the demand and need for hand sanitizers, hand washes, and masks were higher than in previous times. After the outbreak of Covid, people are more conscious about their health and safety, and use these as essential commodities in their daily lives. This is the reason why retailers are creating a new category for such items and placing them on shelves.
• Create an enjoyable shopping experience: Designing a store layout, so customers can get around without bumping into each other, or having the right products on store shelves, providing offers and discounts, and placing complementary items together can help you match the expectations of shoppers. This results in creating an enjoyable shopping experience for your customers and boosting your sales.

Overview of Nexgen POG

Nexgen POG is a robust and user-friendly cloud-based visual merchandising tool. It is designed for quick and efficient planogramming with minimal effort. Planograms can be designed by easily dragging and dropping the products. The multi-device compatibility feature of POG allows you to obtain, share and edit planograms on any device, including your phone. It helps in designing store-specific planograms for increased product visibility and sales.

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