The primary goal of retail businesses is to satisfy the shoppers. Besides that, you also need to look at the bottom line by increasing the dwell time. It includes how long your shoppers would stay in your store to spend more money on purchases.

What is a dwell time?

It refers to the length of time shoppers remain in your store by interacting with your products or brand. As they spend more time in your store, it encourages shoppers to spend more money on the products. It also provides valuable insights into the customer’s’ needs, and more importantly, it shows how they behave in your store. Considering that increasing the dwell time of your shoppers can result in huge sales, you need to efficiently place items on store shelves with planogram software. Planogram is a visual merchandising tool, which helps you to fill the aisles with the right products and encourage customers to purchase. So, the following are some planogram ways to increase the dwell time of the shoppers:

• Choose the right items to display: Retailers need to choose the right merchandise for their store to encourage shoppers into buying. For example, during the winter season, they need to include leather jackets, boots, blankets among other. Other than that, including items based on consumer needs and market trends will also make customers spend more time in the store.
• Choose appropriate color blocking: It is a merchandising strategy to use color coordination to improve the visual aesthetic of the aisles, which results in increased dwelling time in stores. Planogram helps retailers design color blocking strategies to get the right visual schematic before the execution of items on shelves. For instance, during the summer season stores generally prefer warm and bright colors like red, orange, and yellow.
• Place product samples on store shelves: Another simple method to encourage your shoppers to spend time in the store is to place product samples which will delay their exit. For your product sampling, make sure to arrange the items attractively on shelves. If you are planning to introduce a new product like ‘body mist’, you can arrange the items on end bay shelves neatly. Above the end bay shelves, you can place the samples of ‘body mist’ effectively, so that the users can try them before buying the product. By doing this successfully, you can quickly boost the sales.
• Include promotions efficiently: There is no doubt about the fact that your customers will love a good deal. That is precisely why it is important to set promotion throughout the store effectively. With planograms, you can place discount labels on the items you want shoppers to purchase. Before that, you need to select items on which you would like to put offers or discounts on. This makes shoppers come and visit your store and spend more time purchasing items.

Overview of Nexgen POG

Nexgen POG is a robust and user-friendly cloud-based visual merchandising tool. It is designed for quick and efficient planogramming with minimal effort. Planograms can be designed by easily dragging and dropping the products. The multi-device compatibility feature of POG allows you to obtain, share and edit planograms on any device, including your phone. It helps in designing store-specific planograms for increased product visibility and sales.

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