Valentine’s Day has grown far beyond its traditional role as a day for exchanging romantic gestures, emerging as a major retail event that generates billions each year. For many businesses, it is a prime opportunity to engage customers, foster brand loyalty, and drive sales. As consumers celebrate love in all its forms such as romantic, platonic, and self-love, it is undeniable that the mid-February celebration offers retailers a prime opportunity to increase revenue. Why else would brands consistently strive to create new Valentine’s Day promotion ideas every year?

In 2024 alone, Valentine’s Day spending in the U.S. reached more than $21 billion, a figure that only projected to grow in the years ahead. By using planogram services effectively, retailers can create visually appealing and cohesive displays that encourage impulse buying and enhance the overall shopping experience. Here is how to leverage planograms for high-impact Valentine’s Day cross-merchandising:

1. Identify complementary products.

The key to successful cross-merchandising is pairing complementary products that naturally go together. For Valentine’s Day, think beyond the usual chocolates and flowers. Consider pairing wine with gourmet cheeses, candles with bath products, or gift cards with greeting cards. Use planograms to map out these pairings in a way that makes sense to shoppers and inspires them to buy multiple items.

2. Create thematic zones.

Planograms help you design thematic zones that align with Valentine’s Day themes, such as romance, self-care, or friendship. For instance:

• Romantic gifts zone: Pair jewelry, luxury chocolates, and flowers.
• Self-care zone: Combine bath bombs, scented candles, and plush robes.
• Friendship zone: Showcase quirky mugs, snack packs, and greeting cards for friends.

Using clear visual cues and signage in these zones ensures shoppers can easily find what they are looking for.

3. Incorporate seasonal colors and themes.

Planograms allow you to create visually cohesive displays using seasonal colors like red, pink, and white. Incorporate heart-shaped signage, rose motifs, or love-themed props to capture shoppers’ attention. This not only enhances the store’s aesthetic appeal but also sets the mood for Valentine’s Day shopping.

4. Highlight promotions and bundles.

Feature Valentine’s Day promotions, discounts, or bundles prominently in your planograms. For example:

• A wine and chocolate bundle for couples.
• A “Galentine’s Day” self-care package.
• Buy-one-get-one offers on greeting cards.

Clearly mark these deals on the shelves to attract value-conscious shoppers.

5. Leverage end caps and checkout displays.

End caps and checkout areas are prime locations for cross-merchandising. Use planograms to design end caps that feature curated Valentine’s Day bundles or impulse-buy items like candles, chocolates, or small plush toys. At checkout, place last-minute gifts like greeting cards or small boxes of candy.

6. Adapt for different store formats.

Whether you are operating a large supermarket or a small convenience store, planograms can be tailored to suit your store’s layout. For larger stores, create immersive Valentine’s Day experiences with multiple themed zones. For smaller stores, focus on concise, high-impact displays that maximize available space.

Overview of Nexgen Planogram Services

Nexgen offers store-specific planograms for clients that optimize sales and achieve category objectives. We create customized planograms for your business to ensure that these are better aligned with your goals and merchandising strategies. Our expertise in planogram automation helps us build planograms faster, better and consistently. Whether it is creating a planogram from scratch, or a typical reset, we have the knowledge, tools, and experience to get the job done for you.

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