The Thanksgiving season brings a surge in shoppers seeking everything from food essentials to festive decor. To capture these holiday-driven sales, a strategic store layout is crucial, and planograms are an effective tool to optimize your shelf space and product placement. Here is how to leverage planograms to prepare your store for Thanksgiving shoppers and ensure a smooth and successful holiday season.

1. Highlight seasonal products and essentials.

Thanksgiving shopping lists are often centered around seasonal goods like canned pumpkin, stuffing, cranberry sauce, and turkey roasting pans. Use your planogram to give these items prime placement on shelves or endcaps where they are highly visible and accessible.

• Place seasonal products at eye level to attract attention quickly.
• Use endcaps to feature bundled items such as beverages like Apple cider, sparkling juice, wine, and pumpkin-flavored coffee.
• Consider cross-merchandising related items (like cooking sprays near bakeware) to encourage larger basket sizes.

2. Optimize traffic flow for high foot traffic.

Thanksgiving brings a higher volume of shoppers, so it is essential to plan your store layout for smooth traffic flow. Use planogram services to prevent bottlenecks by placing popular items in easily accessible areas and spacing out high-demand products. This ensures a pleasant shopping experience even during busy periods.

• Position frequently sought-after items near entrances to draw in traffic and minimize crowding.
• Use signage to guide customers to holiday sections or commonly purchased items.
• Avoid placing bulky displays in narrow aisles to keep pathways clear.

3. Create a holiday-themed display section.

Setting up a dedicated Thanksgiving section in your store using planogram services can help shoppers easily find everything they need for the holiday. This area can include seasonal foods, cookware, table settings, and even Thanksgiving decor, all organized and visually appealing.

• Use thematic displays like fall colors or Thanksgiving decorations to create a festive atmosphere.
• Cluster complementary items in one place to make it convenient for customers to pick up multiple products at once.
• Ensure the section is in a high-traffic area and well-stocked for visual appeal.

4. Leverage cross-merchandising to boost basket size.

Planograms enable you to create effective cross-merchandising displays that showcase complementary items together. For Thanksgiving, consider placing baking supplies like pie crusts near canned pumpkin and whipped cream, or group roasting trays with stuffing mix and spices. These subtle prompts encourage shoppers to purchase additional items, boosting your overall sales.

• Group baking and cooking ingredients are close to easy access.
• Use signage to promote recipe ideas or combinations of items for Thanksgiving meals.
• Position impulse-buy items like spices or gravy near checkout lines for last-minute additions.

5. Prepare for peak stocking needs with inventory management.

A well-designed planogram not only aids in product placement but also helps track inventory needs. By adjusting your planogram based on anticipated holiday sales, you can keep track of items that require frequent restocking and ensure shelves are always stocked during the peak Thanksgiving shopping period.

• Monitor high-demand items closely to avoid stockouts, especially for Thanksgiving staples.
• Adjust the planogram as necessary to allocate more shelf space to fast-moving items.
• Use planograms to track inventory turnover and optimize stock levels based on data insights.

Overview of Nexgen Planogram Services

Nexgen offers store-specific planograms for clients that optimize sales and achieve category objectives. We create customized planograms for your business to ensure that these are better aligned with your goals and merchandising strategies. Our expertise in planogram automation helps us build planograms faster, better and consistently. Whether it is creating a planogram from scratch, or a typical reset, we have the knowledge, tools, and experience to get the job done for you.

                                                             Get Your Free Trial Now!