Merchandising and marketing to kids have become a growing trend over the past few years. Today’s savvy business is spending billions of dollars on children’s apparel merchandising to visually attract customers. According to research, it has been found that most parents are willing to spend more on their children for higher-end products. That is why kid’s wear retail marketplace is increasing by 30% every year due to the changing consumer behavior and shopping habits.

Nowadays, children demand a lot from the products they use and love. And that is why a merchandiser needs to start designing their apparel store with their favorite cartoon characters and bright colors on their windows displays with the help of planogram software. A planogram is a visual merchandising tool, that helps merchandiser to properly plan the store’s layout, shelf and category management areas to improve the overall store performance. When a merchandiser is merchandising apparel clothing, it is important to understand kid ’s likes and dislikes, branding and the latest trends on internet and television marketing. Following are the planogram tactics to visually merchandise children ’s clothing to improve sales:

• Right category management:  Before merchandising children ’s apparel, a merchandiser should understand which category type the target customer would shop. Therefore, a merchandiser needs to determine the categories, sub-categories including clothing and accessories. For clothing, he can add segments like shirts, T-shirts, jeans and pants. On the other hand, he can add accessories like shoes, socks and hats. Also, a merchandiser can categorize the products based on brands, seasonality and gender.
• Close watch on inventory management:  A merchandiser needs to determine different clothing size ranges of children ’s age. For example, children within 0-3 monthsand4-5 years grow quickly. Therefore, a merchandiser should have proper control over the inventory to manage the change in body dimensions. Clothing brands have been using different standards for children ’s size labelling. Planogram aids the merchandiser in properly planning the inventory of their clothing store with the changes in clothing sizes.
• Right store layout design: Including bright inviting colors such as red, yellow and green or fairy-tale or cartoon-like designs of store can increase chances of impulse buying. Before planning the store layout, a merchandiser should consider the likes and dislikes of kids in order to choose the right store designs for clothing stores. Store layout designs like angular, geometric and free-flow floor plans help to showcase products and satisfies the cognitive interests of all age groups.
• Creative window displays: Children ’s clothing window displays have a huge impact on visually attracting children. It can be done with bright colors, cute cartoon props like little dolls to create a visual impression of the fairy tale world. Also, a merchandiser can make it interesting by including T-shirts of small and large sizes for both elder and younger children.
• Understanding of correct fixtures: Merchandiser should understand the appropriate fixtures used on shelf racks, gondolas, tables and spiral racks. For example, a merchandiser can display items like T-shirts and accessories on shelves below the hanging bars. This helps to utilize the free shelf space to maximize sales.
• Cross-merchandising tactics: Featuring cross-merchandising to apparel clothing can increase the shopper ’sbasket size. For instance, adding small accessories like shoes and a bow that matches with the kids dress can increase impulse buying. Also, a merchandiser can add goggles and swimming pool toys close to the children ’s swimwear category.

Overview of Nexgen POG

Nexgen POG is a powerful, cloud-based planogram software, designed for quick and easy planogramming. It is a cost-efficient planogramming tool, designed for creating store- specific planograms. Planogram help visually merchandising apparel clothing with the right store layout, inventory management, report analysis, shelf placement and category management features. Nexgen POG improves store performance and maximizes sales. Planogram help visually merchandising apparel clothing with the right store layout, inventory management, report analysis, shelf placement and category management features.

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