In retail, every inch of shelf space counts. The strategic placement of products on shelves, enhanced by clear and appealing labels, can significantly impact customer decisions. Placing label templates with the help of planograms can optimize shelf space, improve product visibility, and drive sales. Let us explore how this works and why it is essential for modern retail success.

What are Label Templates?

These are pre-designed layouts for product labels that display critical information such as product name, price, brand, promotions, and barcodes. Customizable label templates allow retailers to maintain consistency, enhance branding, and improve shelf aesthetics. It includes the following elements:

• Product name and description: Clear and concise information to guide customers.
• Pricing and promotions: Easily highlight special offers and discounts.
• Barcodes and QR codes: Facilitating quick checkout and customer engagement.
• Brand logos and imagery: Reinforcing brand identity and visual appeal.
• Nutritional information or ingredients: Meeting regulatory requirements and informing conscious consumers.

How Do Label Templates and Planograms Work Together?

• Consistent branding: Label templates ensure consistent branding across all products, creating a unified and professional image. When combined with well-executed planograms, this cohesive branding enhances brand recognition and customer loyalty.
• Clear and concise information: Effective label templates provide customers with the necessary information to make informed purchasing decisions. Planograms ensure these well-designed labels are strategically placed to maximize their impact.
• Improved product visibility: Planogram guide product placement, maximizing visibility for high-margin items and new product introductions. Eye-catching label templates further enhance this visibility, drawing customers' attention to key products.
• Enhanced customer experience: A well-organized shelf, driven by a planogram, combined with informative and attractive labels, creates a positive shopping experience. Customers can easily find what they need, leading to increased satisfaction and repeat business.
• Data-driven decisions: Both label templates and planograms can be data-driven. Track sales data to refine label designs and adjust planograms based on customer behavior and product performance.

How can Nexgen POG’s Label Templates Drive Customer Engagement?

With Nexgen POG's Label Templates feature, you can create and manage custom templates for planograms, formatted as text-based instructions for merchandising teams or image-based promotional displays. Benefits of using Nexgen POG’s label templates:

• Increased sales: By optimizing product placement and enhancing brand visibility, you can significantly boost sales.
• Improved profit margins: Strategic product placement and targeted promotions can increase sales of high-margin items.
• Reduced costs: Optimized shelf space and efficient inventory management can lead to cost savings.
• Enhanced brand image: Consistent branding across all products create a strong and professional brand image.
• Improved customer satisfaction: A well-organized and informative shopping experience leads to happier customers.

Overview of Nexgen POG

Nexgen POG is a robust and user-friendly cloud-based visual merchandising tool. It is designed for quick and efficient planogramming with minimal effort. Planogram in retail can be designed by easily dragging and dropping the products. The multi-device compatibility feature of POG allows you to obtain, share and edit planogram on any device, including your phone. It helps in designing store-specific planograms for increased product visibility and sales.

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