A grocery store is in a cycle of change from farmland to the dining table, which is an important component in the day-to-day healthy diet of an individual. Creating and maintaining a grocery store can seem like a simple task – at first. However, like any other business, it requires systematic planning to get a fruitful outcome for the capital invested. 

Grocery stores are the perfect way to purchase household essentials on a daily basis. Nowadays, grocery stores are using planograms to place products on each shelf, so that customers can easily purchase the products. Planogram is the only visual merchandising tool that helps retailers locate grocery space for optimized store sales. For retailers, planogram ensures maximum sales and reduces out-of-stock by replacing complimentary and cross-merchandising products. Furthermore, planogram helps grocery store to give more visibility to the products which have high demand. Here is the list of planogram principles that will improve store performance. 

Planogram Principles for Grocery Stores 

• High visibility merchandising displays: A large number of customers visiting grocery stores are influenced by factors like products placement, store layout and how assortment is displayed on the shelf. Products can receive 35% more attention when it is placed on the eye-level category and helps to sell better. The more visible a product, higher will be the chances for sales. Planogram places different categorized products on the same shelf to improve in-stores sales and satisfy consumer shopping expectations. 
• Store layout and space optimization: Proper store layout help retailer to drive customer traffic into the store. They can use proper store layout design like grid, racetrack or loop and mixed layout for better store performance. Therefore, it helps avoid conflicts between different categories of products and retailers will get enough space to position products in the store. 
• Ensure right assortment planning: In grocery stores, assortment planning can be done periodically- for instance, daily, weekly or monthly. Planogram aids retailers to plan when and where products should be placed. So, while assortment planning a retailer should consider few product factors like size, color, price and more to maximize the sales.
• Include merchandising principles: Merchandising principles are specific space planning rules that helps to visually place products on grocery shelves, to drive customers into the store. It helps to ensure layout consistency for categorized products to match with the current marketing trends. This entices shoppers in purchasing and enhances their shopping experience. 
• Category management and insights: Planogram aids manufacturers to create a customer-oriented decision tree, based on, seasonal and convenience wise categories, to understand consumer behavior. This helps in creating a planogram based on templates and different shelf width rules. Planogram category management ensures proper stock management and increases grocery store sales.  
• Planogram compliance and automation: Stock replenishment cost, out-of-stock and overstock of products and excessive inventory holding can be managed well with the help of a planogram. This will help to identify which products are fast-moving and slow-moving and helps to take actions for refilling the stock. Thus, planogram automation reduces the time required for making in-store decisions and improves space planner’s productivity. 

Overview of Nexgen POG 

Nexgen POG?is a robust and user-friendly cloud-based visual merchandising tool. It is a powerful and intuitive planogram solution that is cost-effective and easy to use. Nexgen POG ensures right product placement, proper category management and compliance analysis for improving the grocery store performance.  Additionally, it comes with an array of features including easy report generation, bulk upload of images, and standard and customizable templates. 

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