Planning the layout of a store is considered an art and science – it requires brain, creativity and technology. A retail store is the perfect example of home feeling for customers, where they can purchase home essentials easily. The hurdles gifted by Covid-19 skyrocketed the growth of online shopping, and lead led to the closure of many brick-and-mortar stores. But a large segment of the population still prefers in-store experiences due to its touch, view, interaction and positive in-location factors. 

In the retail environment, store ambiance is an important segment to drive customers. To create such an ambiance, a retailer should distinct his store layout, product placement, brand loyalty and consumer’s shopping concerns. Planogram is the centerpiece that considers the above-said factors for creating specific store designs to organize stores systematically. It is the visual presentation of a retail shelf to ensure efficient use of floor and shelf space to maximize in-store sales. Important planogram features for the retail industry are as follows: 

• Planogram helps in proper product planning and placement on retail shelves. 
• Product facings on shelves can be calculated to understand the number of products to be supplied or not, to avoid over and under stocking issues. 
• Under or over-stocking issues can be easily reported and resolved with planogram compliance management. 

Innovative Planogram In-Store Ideas 

From innovative planogram technologies to surprising retail stores, we will go through five innovative planogram in-store ideas and see if retailers can apply any of these ideas to their store’s merchandising. 

• Use right store layout design: Store layout is the basic retail framework, which sets the tactic for satisfying shopping experiences. Before planning store layout, a retailer should consider consumer likes and dislikes, and choose the right spot to place merchandise for managing the store traffic. Store layout designs like straight, angular, loop, free-flow floor plans help to create an organized flow of traffic. Therefore, choose the right store layout according to the store category. This helps to showcase products and guides shoppers around the store.  
• Optimize space allocation for retail products: Proper space allocation helps retailers to feature products and engage with customers. A retailer should categorize product-wise space allocation on shelves systematically. For example, if there are three kinds of beverage products, retailers should allocate space between three of them on one shelf properly.  

• Switch merchandising for new products: Set a rule to switch new products into the retail shelf periodically based on market trends. If the retail store is on a busy streets, changing retail displays would be a great tactic to grab customer attention. It is also applicable, to introduce new products to customers by replacing the same categorized products with them. 
• Locate space for cross-merchandising: Retailers can optimize space allocation for cross-merchandising effectively with the help of a planogram. It allows the store managers to fill the shelves with different products. Retail shelves can be cleverly planned by placing cross-merchandising products on a single display. 
• Execute in-store retail discount strategy: Proper shelf signage can attract new customers into the retail store. Instead of personally asking new visitors to buy, retailers can execute a discount or offer strategy in his store with the help of planogram shelf signage. This aids the customer to drive into the store and maximize sales. 

Overview of Nexgen POG 

Nexgen POG is a powerful cloud-based visual merchandising tool. It is designed for quick and easy retail store planogramming. With Nexgen POG, planograms can be created for maximizing in-store sales with the right store layout plan, report analysis, compliance management and shelf signage features. It is a multi-device compatible software that helps retailers to create, share and edit planograms easily. It is designed for proper retail shelf planning and placement of products. 

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