Retail store shelves are among the shoppers’ first point of interaction with a store’s product. Therefore, understanding how product looks from a customer’s perspective has become almost imperative. As retail space shrinks and number of products available in the market increases, deciding which products to place where and how is instrumental for retail success. Targeted in-store visibility strategies help retailers to ensure that products have higher level of visibility.?In order to achieve this, most retailers rely on planograms.
Planograms are visual merchandising tools designed to help retailers ensure proper product placement, optimize space and maximize?sales. Since the ultimate goal of any planogram is to have right products in right place and quantity and at the right time, it acts as a vital tool for every retailer. According to market research, more than 60% of purchase?decisions are a result of impulse buying.?This stresses the importance of product?visibility, assortment,?and presentation to motivate buyers. Let us now understand how retailers can use planograms to improve store visibility and foot traffic.
1.Achieveing optimal shelf placement
There are two vital factors that contribute to increased product visibility- where the assortments are displayed in a store and how they are presented to the buyer. For example, category managers may choose to place the product at the entrance, exit, aisle intersection, or check-out as it is known to maximize a brand’s store footprint. Given below are few techniques that retailers can use to increase product visibility from a shelf placement perspective.
Products positioned at eye-levels are more likely to be noticed by buyers. Keeping best-selling products at eye-levels are an effective technique to increase visibility and draw customer’s attention. However, it is impossible to display every product on a small 36-inch target zone. Manufacturers are willing to pay much higher amounts for such slots because they understand that paying for this positioning is like money well-spent.
In order to engage shoppers, it is important for retailers to focus on a product’s shelf position, appearance, and presentation. Yet another product placement technique to achieve high product visibility is by tilting products to a 15° slant. This technique has been widely used across grocery stores, supermarkets, and drug stores for decades. It is proven to increase visibility by an average of 27%, especially among customers who are ‘just browsing’ through the products.
2.Investing in real-time inventory management
Real-time inventory management not only helps in improving visibility, it is also effective in analyzing store-effectiveness and customer relationship. Compared to manual data, digital in-store data collection can provide an accurate picture of how customers are engaging with products on the shelf. New age planograms use real-time image recognition of shelf photos combined with artificial intelligence that instantly analyzes images and provides monitored key performance indicators to category managers. Data from these can assist in layout, pricing, restocking, and right placement.
Overview of Nexgen POG
Nexgen POG is a powerful, cloud-based planogram software, designed for quick and easy planogramming. This planogram software is extremely user-friendly, which makes it easy for anyone in the organization to create store-specific planograms with minimum efforts. Employees can access Nexgen POG by logging in with their username and password. Being a cloud-based software, users can create and share planograms anywhere, anytime from their desktop, laptop or even mobile phones. Additionally, it comes with an array of features including easy report generation and compliance, bulk upload of images, standard and customizable template that relieves you from the pain of creating planogram from the scratch.
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