Nexgen Blogs

Sep

How Planograms Improve Product Discovery in D2C E-Commerce Stores?

Nexgen Marketing posted on 09/11/2024 12:00 AM

With thousands of products vying for attention, a seamless and intuitive shopping experience can make all the difference. This is where planograms, traditionally associated with brick-and-mortar stores, have found their place in the digital market.

Tags: shelf space planning, planograms. planogram, planogram software, planogramming, planogram in retail, planogramming, pog retail, merchandising, cloud-planogram, D2C | View Count: (104)

Sep

How Planograms Enable Personalized Product Placement for Targeted Customer Segments?

Nexgen Marketing posted on 09/04/2024 12:00 AM

Customers today seek more than just products; they crave experiences that resonate with their unique needs and preferences. Retailers are responding to this demand by shifting from a one-size-fits-all approach to a more personalized shopping experience. One of the key tools in this transformation is planograms.

Tags: planograms, planogram, planogram services, planogramming, visual merchandising planogram, planogram software, retail sales, shelf planning, customer segments, cross-merchandising | View Count: (68)

Popular Blogs

How to increase sales of soft drinks?

Apr 22, 2019 | 35471

Visual merchandising planogram

Increase sales of soft drinks

planogram for soft drinks

improve soft drinks sales

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

Jan 05, 2022 | 24007

data-driven planograms

store clustering

retail store

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.

How to read a planogram?

Jun 24, 2019 | 23825

how to read a planogram

create a planogram

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

shelf space planning

planograms. planogram