Nexgen Marketing posted on 09/11/2024 12:00 AM

With thousands of products vying for attention, a seamless and intuitive shopping experience can make all the difference. This is where planograms, traditionally associated with brick-and-mortar stores, have found their place in the digital market.

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Nexgen Marketing posted on 08/21/2024 12:00 AM

When you walk into a store, you might think that the way products are arranged on the shelves is random or purely aesthetic. However, there is a science behind it - one that significantly influences consumer behavior and sales.

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Nexgen Marketing posted on 12/21/2022 12:00 AM

As a retailer, it is expensive and inefficient to replenish shelves manually with stock on a regular basis, filling up each product as soon as each one runs out the shelf. Well-designed planograms help retailers control shelf space by communicating to retail store staff exactly where products should be placed in relation to each other, how many facings they should get, and on which shelves they should go.

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How to read a planogram?

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Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

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As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

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