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Planogramming Cross- Merchandising

Nexgen Marketing posted on 01/21/2020 07:14 PM

Cross-merchandising is a powerful strategy to stay ahead in this competitive retail landscape where shoppers are seeking an experiential shopping environment. It is a merchandising methodology of arranging products from different categories together. The products placed together shouldn’t be any random products but have some logical connection to prompt the shoppers to make the purchase.

Tags: Cross-merchandising, Advantages of cross-merchandising | View Count: (9310)

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