In an unorganized market, there will be many small retailers. There may be general stores, chemists, footwear shops, apparel shops, etc which are owned by individuals. Creating planograms will help in designing what the customers see in your store. Consider an unorganized retail market of FMCG products where the customer has a large variety of products from individual producers rather than manufacturing companies.On implementation, errors will destroy the purpose of the planogram itself. If com

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As a person in the retail sector you should be aware of planograms.    If you are not, then planograms are visual charts or representations that denote the position where the product should be placed on the shelf in order to achieve maximum sales. With a planogram created according to strategies which help in increasing sales, customers can be visually persuaded to buy products. Also, the instore staff will be clear about what product should be placed where according to the plan by the manage

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