Nexgen Blogs

Aug

How Visual Merchandising can help Increase Retail Profit with a Hot Spot Fixture?

Nexgen Marketing posted on 08/11/2021 10:52 AM

Visual merchandising helps retailers in placing hot spots on frequently traveled routes of a store where displays are in direct sight to customers. This helps to get customer attention and impulse buying. Retailer can also decide the type of products, nature and category of products and number of items to be added in the hot spot with the help of a planogram software.

Tags: planogram, visual merchandising, hot spot, cold spot, retail store, cross-merchandise, store layout, counter areas, color blocking | View Count: (6047)

Popular Blogs

How to read a planogram?

Jun 24, 2019 | 67737

how to read a planogram

create a planogram

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

How to increase sales of soft drinks?

Apr 22, 2019 | 36026

Visual merchandising planogram

Increase sales of soft drinks

planogram for soft drinks

improve soft drinks sales

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

Jan 05, 2022 | 24324

data-driven planograms

store clustering

retail store

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.

visual merchandising planogram

planogram services

thanksgiving sales

holiday season