Nexgen Marketing posted on 03/15/2021 03:39 PM

2019 has been one of the most challenging years in the history of retail. The spread of COVID-19 worldwide has led to fundamental changes in consumer behavior, demand for basic items, as well as changes in the requirement for social distancing- forcing retailers to adopt new merchandising strategies to respond to rapidly to changing market trends.

Read More

Show More..

Popular Blogs

Tags

How to read a planogram?

Jun 24, 2019   |   67719

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

How to increase sales of soft drinks?

Apr 22, 2019   |   36007

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

Jan 05, 2022   |   24312

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.