Nexgen Marketing posted on 08/28/2024 12:00 AM

In retail, every inch of shelf space matters. The strategic placement of products can significantly influence consumer behavior, boost sales, and enhance the overall shopping experience. Planograms can help retailers drive sales and boost profitability.

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Nexgen Marketing posted on 08/21/2024 12:00 AM

When you walk into a store, you might think that the way products are arranged on the shelves is random or purely aesthetic. However, there is a science behind it - one that significantly influences consumer behavior and sales.

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Nexgen Marketing posted on 08/14/2024 12:00 AM

Retail analytics empowers store owners to make informed decisions that drive sales and improve customer experiences. Leveraging planogram analytics has become essential for store owners aiming to maximize sales and optimize the shopping experience.

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Nexgen Marketing posted on 08/07/2024 12:00 AM

Attracting foot traffic to your retail store involves more than just having a well-stocked inventory; it requires creating an engaging and inviting shopping experience. One effective way to achieve this is by integrating interactive store features into your planograms.

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How to read a planogram?

Jun 24, 2019   |   67734

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

How to increase sales of soft drinks?

Apr 22, 2019   |   36022

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

Jan 05, 2022   |   24324

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.