Attracting foot traffic to your retail store involves more than just having a well-stocked inventory; it requires creating an engaging and inviting shopping experience. One effective way to achieve this is by integrating interactive store features into your planograms. Planograms, which are visual representations of a store's products and layout, can help you strategically place interactive elements to maximize customer engagement and boost foot traffic. Here is how you can attract foot traffic with interactive store features using planograms.

1. Incorporate touchscreen displays.

• Strategic placement: Use shelf space planning to identify high-traffic areas where touchscreen displays can be most effective, such as near entrances or along main aisles.
• Engagement: Touchscreen displays can provide product information, promotional offers, and even virtual try-ons for products. Planograms can help ensure these screens are placed at eye level and in accessible locations to draw customers in.

2. Utilize digital signage.

• Optimal locations: Planograms can help you determine the best spots for digital signage, such as end caps, checkout areas, and promotional sections.
• Discount labels and offers: Digital signage can showcase products like new arrivals, unique offers, and buy one, get one free. Using planograms, you can place these signages where they are most likely to catch customers' attention and drive engagement.

3. Design interactive product displays.

• Product clustering: Planograms can be used to create clusters of related products with interactive elements like QR codes, augmented reality (AR) features, or product demos.
• Customer interaction: Position these displays in areas where customers naturally congregate, such as near popular product categories or high-traffic zones, to encourage interaction and exploration.

4. Host interactive events and workshops.

• Event zones: Use planograms to designate specific areas for hosting events or workshops for certain products, ensuring they are in visible and accessible locations.
• Flow management: Planograms can help manage the flow of foot traffic during events, ensuring that customers can easily move between interactive zones and other parts of the store.

5. Set up click-and-collect stations.

• Convenient locations: Planograms can help you place click-and-collect stations near entrances or in dedicated customer service areas for easy access.
• Promotional opportunities: Use surrounding areas to promote additional products or special offers, using the planogram to ensure these promotions are prominently displayed.

6. Leverage Virtual Reality (VR) experiences.

• VR stations: Planograms can help you design dedicated VR zones where customers can experience immersive product demonstrations or virtual store tours.
• Traffic flow: Ensure these VR stations are positioned in areas that do not obstruct the main shopping flow but are still easily accessible and visible to customers.

Overview of Nexgen POG

Nexgen POG is a robust and user-friendly cloud-based visual merchandising tool. It is designed for quick and efficient planogramming with minimal effort. Planogram in retail can be designed by easily dragging and dropping the products. The multi-device compatibility feature of POG allows you to obtain, share and edit planogram on any device, including your phone. It helps in designing store-specific planograms for increased product visibility and sales.