For retailers, one of the hardest times of the year is those off-season months, when shoppers are not looking for products they offer. How does a retailer stay top of mind for their customers in such times of the year? Stores that sell seasonal products like gift cards, Christmas decorations, Halloween costumes, and Easter sets earn more profit during the holiday seasons. However, these products don’t find a speedy sale after the season ends. But, with a little bit of creativity and planning, you can make it the perfect time for marketing it to customers and can even increase revenue opportunities for your stores. The difference between peak-season and off-season sales can be reduced with the help of planogram software. Planogram is a visual merchandising, that helps retailers strategically plan and execute the store shelves even during the off-seasons. Here are how retailers can stimulate store sales during the off-season slump:

• Refresh your store layout design: In many cases, remodeling the store after season sales can bring more customers into the store. For example, you can change the Christmas decorations from your window displays and add something new to the displays to make them look like a total steal. Besides this, when a customer enters the store, you can display seasonal products by offering great discounts. For example, retailers can place plum cakes on shelves by offering buy one, get one free. This will make customers purchase the cakes and improve sales.
• Consider FOMO (Fear of Missing Out) to entice customers: Sometimes, products that are termed seasonal may be available even during off-seasons. But, no one really thinks about purchasing it at times other than seasonal holidays. For instance, pumpkin puree is always available at grocery stores, but most shoppers only purchase them during the fall season. It is because the retailers are marketing at a consistent time each year, and customers assume that it will be the only time they can get it. After the season ends, retailers can still market them by saying pumpkin puree will only be available for a few more weeks. This can lead to more shoppers coming to the store and grabbing the opportunity to purchase because of the fear of missing out.
• Build excitement in the off-season: Retailers can create excitement around the special discounts that he is promoting. He can use ‘end of winter sale’ as a strategy to bring back the customers to the store by offering exciting discounts. This helps to sell off-season products and can increase sales.
• Up-sell and cross-sell products: Retailers can encourage shoppers to come back to the stores for the latest seasonal products. For up-sell, retailers can place hoodies and leather jackets to encourage customers to purchase. For cross-selling, retailers can place pencils, erasers, and sharpeners as a bundle after the back-to-school season.
• Focus on brand awareness: Depending on the brand, retailers might be also getting a chance to sell the off-season products effectively. For instance, many brands focus on extra moisturizer creams for the winter season only. But other than winter it can be used by customers with dry skin even during spring, summer, and fall.

Overview of Nexgen POG 

Nexgen POG is a robust and user-friendly cloud-based visual merchandising tool. It is designed for quick and efficient planogramming with minimal efforts. Planograms can be easily designed by dragging and dropping the products. The multi-device compatibility feature of POG allows you to obtain, share and edit planogram on any device including your phone. It helps in designing store-specific planograms for increased product visibility and sales.

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