Captivating displays not only draw customers in, but also enhance their shopping experience. In retail stores, where every inch of space matters, planograms become an important tool to define their success. A well-executed shelf planning software, such as planograms not only maximizes product visibility but also enhances the overall shopping experience for customers. To optimize your store's layout and drive sales, here are five essential planogram types of displays your store must have:

• Window displays: Your store's window display serves as the first impression for potential customers. It is your opportunity to captivate passersby and lure them into your store. A well-curated window display should be eye-catching, thematic, and reflective of your brand identity. Whether it is highlighting seasonal promotions, featuring bestselling products, or telling a story through visual merchandising, your window display sets the tone for what awaits inside.
• Endcap displays: Endcaps are those valuable real estate spaces at the end of aisles or shelves. These displays are prime locations for showcasing featured products, promotions, or new arrivals. Endcaps are strategically positioned to catch the attention of shoppers as they navigate through your store. By rotating your endcap displays regularly and aligning them with your marketing initiatives, you can drive impulse purchases and keep customers engaged with fresh offerings.
• Table displays: Tables offer versatile display opportunities to showcase product collections, seasonal items, or themed assortments. Placed strategically throughout your store, table displays encourage exploration and provide customers with curated selections. Use varying heights, textures, and colors to create visual interest and guide customer’s attention to key items. Incorporating signage and props can further enhance the storytelling aspect of your table displays, making them both informative and visually appealing.
• Shelving displays: Shelving displays form the backbone of your store layout and play a crucial role in organizing and presenting your merchandise. Adjustable shelves allow for flexibility in accommodating products of different sizes and shapes. Consider incorporating elements like backlighting, mirrors, or decorative backdrops to add depth and dimension to your shelving displays. Grouping complementary items together and maintaining tidy, well-stocked shelves enhances the overall shopping experience and encourages customers to explore your offerings.
• Interactive displays: Interactive displays offer customers a hands-on experience and foster engagement with your products. Whether it is a demo station, a touchscreen kiosk, or a product testing area, interactive displays allow customers to interact with your merchandise in a meaningful way. Providing opportunities for customers to experience the benefits and features of your products firsthand can instill confidence in their purchasing decisions and cultivate a memorable shopping experience.

Overview of Nexgen POG

Nexgen POG is a robust and user-friendly cloud-based visual merchandising tool. It is designed for quick and efficient planogramming with minimal effort. Planogram in retail can be designed by easily dragging and dropping the products. The multi-device compatibility feature of POG allows you to obtain, share and edit planogram on any device, including your phone. It helps in designing store-specific planograms for increased product visibility and sales.

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