In each retail store, every inch of shelf space matters. In 2024, the B2B planogram emerged as a critical tool for businesses aiming to optimize their product placements and drive sales. Understanding the significance of planograms has become essential for retailers and suppliers alike. Let us dive into everything you need to know about B2B planograms in 2024.

What is a B2B Planogram?

A B2B planogram, short for Business-to-Business planogram, is a visual representation of the arrangement of products on shelves or displays within retail spaces. It is a strategic shelf layout designed to maximize visibility, accessibility, and sales of products. Unlike consumer-facing planograms, which focus on enhancing the shopping experience, B2B planograms cater to the needs of businesses and suppliers, ensuring their products are strategically positioned to drive revenue.

The Importance of B2B Planograms in 2024

• Optimized product placement: With consumer preferences and market trends constantly evolving, retailers need to stay agile in their product placement strategies. Shelf planning software, such as planograms allow businesses to strategically position products based on factors like seasonality, consumer demographics, and sales data, optimizing shelf space for maximum impact. Imagine a fashion store gearing up for the transition from summer to fall. As temperatures cool and fashion trends shift, the store's planogram reflects this seasonal change. Summer dresses and lightweight fabrics make way for cozy sweaters, scarves, and boots to entice shoppers.
• Enhanced collaboration: In the increasingly competitive retail landscape, collaboration between retailers and suppliers is key to success. Planogram services offered by shelf planning experts serve as a common ground for both parties, facilitating discussions on product assortments, promotional campaigns, and inventory management strategies. By aligning their goals and strategies, retailers and suppliers can drive mutual growth and success.
• Data-driven Insights: In 2024, data became the source of retail success. Planograms leverage data analytics and insights to inform decision-making processes. By analyzing sales trends, consumer behavior, and market dynamics, businesses can design their planograms to meet evolving customer demands and stay ahead of the competition. Data-driven insights not only inform product placement but also influence the overall design and layout of the grocery store's planograms. By segmenting products based on category, brand, or price point, the store creates logical and intuitive shopping experiences for customers.
• Improved shelf efficiency: Every inch of shelf space represents a valuable opportunity to showcase products and drive sales. Planograms help retailers maximize shelf efficiency by minimizing stockouts, reducing shrinkage, and ensuring optimal product visibility. By organizing products in a logical and appealing manner, retailers can enhance the overall shopping experience and increase customer satisfaction.
• Seasonality of items: Seasonality heavily influences consumer preferences and purchasing behavior. B2B planograms must adapt to seasonal trends, rotating products, and promotions to capitalize on seasonal demand peaks and maximize sales opportunities. In most grocery stores, seasonal changes also influence beverage preferences, with consumers gravitating towards refreshing drinks in the summer and warm beverages in the winter. During the summer months, shelves are stocked with chilled beverages, including iced teas, lemonades, and sparkling waters, while in the winter, placing hot cocoa, spiced cider, and seasonal coffee blends can drive customer attention.

Overview of Nexgen Planogram Services

Nexgen offers store-specific planograms for clients that optimize sales and achieve category objectives. We create customized planograms for your business to ensure that these are better aligned with your goals and merchandising strategies. Our expertise in planogram automation helps us build planograms faster, better and consistently. Whether it is creating a planogram from scratch, or a typical reset, we have the knowledge, tools, and experience to get the job done for you.

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