It is undeniably true that a planogram helps to maximize retail sales. This is because planograms help retailers improve their retail businesses and satisfy the needs of shoppers. But planograms are not limited to helping retailers alone. In fact, these strategies can also impact suppliers who want to showcase their products to retailers and guarantee higher purchase. In a recent study, it has been noted that by implementing planograms, retailer-supplier collaboration leads to a 10% growth in total revenue. This indicates that when you benefit, your retailers also benefit from planograms. So, these are some ideas on how planograms can help you win over retailers effectively:

• It helps you optimize your shelf space: Using data-driven planograms allows you to identify how much space is needed for each product on store shelves. This optimizes shelf space to give all the items within the product category the right number of facings. If you want to increase the sales of your items, you need to consider which one is the best category to expand your sales. This helps you to display the best products to entice your retail clients. For your retail clients, you can position the products on shelves correctly to prevent out-of-stock situations and gain a sustainable competitive advantage. For example, if you are the primary supplier of pharmaceutical products, you can analyze the data and consumer decision tree to understand what changes you need to make while merchandising the product grouping. This will also maximize your retail client's sales.
• It helps to improve your category performance: Other than optimizing your shelf space, planograms can also help improve category performance. Suppliers can analyze SKUs on the planograms that they have built based on their performance. This helps you to understand which products are selling most and which ones are not. This helps you decide which items should appear and which items should be removed from the shelves. In doing so, suppliers can ensure that the category is optimized to improve its sales. If your products need more shelf space, you can allocate more space to them. In such cases, your retail clients will question you about taking this action, and at such times you can show the data generated in the planogram. This will clearly give them an idea of the best-selling items and will lead to an increase in both yours and their sales. This will create a more pleasant and enticing shopping experience for customers by keeping the right number of items in stock to meet the demand.
• It helps you prevent stockouts: When building out planograms, suppliers can consider the days of supply of each item to determine how many SKUs of a product should be on store shelves to meet the demand. You can easily determine your days of supply by looking at your planogram. This will help you analyze how long a product will be available on the shelf before you run out of it. This will let the retailer know how often they need to restock their shelves. This aids retailers in stockouts and excess inventory while improving overall sales.

Overview of Nexgen POG

Nexgen POG is a robust and user-friendly cloud-based visual merchandising tool. It is designed for quick and efficient planogramming with minimal effort. Planograms can be designed by easily dragging and dropping the products. The multi-device compatibility feature of POG allows you to obtain, share and edit planograms on any device, including your phone. It helps in designing store-specific planograms for increased product visibility and sales.

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